Bird flu

Coles Implements Egg Buying Limits Amid Bird Flu Outbreak in Victoria

Egg-citing news! Find out how Coles is taking action against bird flu with egg buying limits.

The spread of avian influenza, commonly known as bird flu, has reached alarming levels in Victoria, with a fifth poultry farm now affected. Over 500,000 chickens have been euthanised as a preventive measure to contain the outbreak. In response to the crisis, Coles, one of Australia's largest supermarkets, has introduced purchasing limits on eggs to manage the supply chain disruptions. Customers are now restricted to buying only two cartons of eggs as the supermarket works to address the impact of the bird flu on its egg supply. This measure aims to ensure fair distribution and availability of eggs for all customers across the country.

The highly pathogenic H7N3 strain of bird flu has been identified on five farms in Victoria's southwest region, leading to widespread concern among poultry farmers and the public. Coles' nationwide egg buying restrictions come as a response to the increasing challenges posed by the outbreak. The supermarket chain's decision to limit egg purchases reflects the severity of the situation and the need for swift action to prevent further spread of the avian influenza. While the restrictions may inconvenience some shoppers, they are crucial in maintaining a sustainable supply of eggs amidst the ongoing bird flu crisis.

As a result of the bird flu outbreak, Coles Supermarkets are taking proactive measures to manage the impact on their egg supply chain. The introduction of buying limits underscores the commitment of the supermarket giant to prioritize public health and safety during this challenging time. With the cooperation of customers adhering to the new purchasing regulations, Coles aims to navigate through the bird flu crisis successfully and ensure the continued availability of eggs for all consumers.