Super Bowl ads 2025

2025 - 2 - 10

Buckle Up: Super Bowl 2025 Ads That Made Us Laugh, Cry, and Say 'Whaaat?!'

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Super Bowl 2025 had ads that stunned and amused – and yes, some were downright weird! Check out the most talked-about ads and the big bucks behind them!

As the dust settles on Super Bowl 2025, the spotlight shifts from the thrilling touchdowns to the flashy ads that had audiences glued to their screens. With commercial spots selling for a staggering $8 million, brands didn't hold back this year, going all out to impress the masses. From celebrity cameos to outrageous concepts, the ads were just as exhilarating as the game itself. As a testament to their show-stopping capabilities, the top 10 ads ranked by YouTube revealed a blend of humor and nostalgia that kept viewers buzzing long after the final whistle.

This year's Super Bowl commercials showcased an enlightening mix of strategies among brands. While some leaned into comedy gold, others opted for heartfelt messages that resonated deeply with viewers. Top industry experts weighed in on their favorites, with many praising the cleverness behind the messaging and the unexpected collaborations between brands and celebrities. Whether you were in it for the football or simply looking to binge-watch the best ads, the Super Bowl proved to be a veritable feast for the eyes and ears.

Innovation prevailed this year, as we saw brands leaning into trending topics and employing social media influencers to elevate their campaigns. The heartwarming tale of a brand's journey to sustainability juxtaposed against a comedic riff on modern dating showcased the remarkable spectrum of creativity on display. Advertisers were quick to capture the zeitgeist while encouraging discussions about social issues—doing so in a fun way that entertained millions.

But let's not forget the more peculiar side of Super Bowl advertising! Some commercials left viewers scratching their heads, wondering if they missed a memo or two on what was going on. Ever think you'd see a dancing avocado advocating for healthier eating habits? Well, that happened! It seems the madcap creativity knows no bounds at the Super Bowl. With laughter, confusion, and deep discussions all wrapped up in a few 30-second clips, these advertisements undoubtedly mirrored our modern world in a wonderfully chaotic way.

Did you know that the average viewership for Super Bowl ads in 2024 was around 123.7 million people in the U.S. alone? That's not just a handful of eyeballs tuning in, it’s a phenomenon! Additionally, according to ad experts, brands that effectively incorporate humor tend to maintain higher viewer retention rates, proving laughter really is the best marketing strategy.

So as we gear up for the next big game, let's raise our glasses to the advertisers who continue to push creative boundaries and capture our collective fancy! Who knows what whacky, wonderful antics will appear in the 2026 lineup? One thing’s for sure: we’ll be ready to watch!

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Image courtesy of "9News"

All the Super Bowl 2025 ads that had people around world glued to ... (9News)

CNN has also reported that a number of the most coveted commercial spots have been sold for more than $US8 million. Fox has also sold at least 10 of its 30- ...

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Image courtesy of "Variety"

Most-Watched Super Bowl Ads 2025: YouTube Top 10 Ranking (Variety)

Here are the top 10 most viewed Super Bowl LIX ads globally on Feb. 9, as measured by YouTube.

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Image courtesy of "Campaign Brief"

ADWEEK's Super Bowl 59 Ad Tracker: View the complete list of ... (Campaign Brief)

Whether you're here for the football or just the ads, the Super Bowl remains the biggest stage for brands to go all out. From celebrity cameos to nostalgic ...

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Image courtesy of "Creative Review"

CR's pick of the Super Bowl ads 2025 (Creative Review)

The US's big ad game took place last night - we pick our favourites and look for any trends that can be found in this year's crop of blockbuster ...

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Image courtesy of "Forbes"

These Are The 10 Best Super Bowl 2025 Ads, According To Experts (Forbes)

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.

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Image courtesy of "NPR"

The best (and worst) Super Bowl commercials this year (NPR)

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: ...

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Image courtesy of "Forbes Australia"

10 most memorable Super Bowl ads (Forbes Australia)

Throughout, advertisers will look to reach an audience that in 2024 boasted an average audience of 123.7 million viewers in the U.S. alone. With the average ...

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Image courtesy of "Rolling Stone"

The Best, Worst, and Most WTF Super Bowl Ads of 2025 (Rolling Stone)

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the list of wildest commercials.

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Image courtesy of "Today.com"

USA Today Ad Meter Names Best 2025 Super Bowl Ads (Today.com)

Fans voting in USA Today's Ad Meter helped determine the best and most well-liked 2025 Super Bowl commercial.

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Image courtesy of "Adweek"

Did These Super Bowl Ads Make You Cry? (Adweek)

Earnestness was hard to come by during Super Bowl 2025—but a few brands tugged viewers' heartstrings.

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Image courtesy of "The Drum"

Super Bowl 2025 ads were a mixed bag for diversity and inclusivity (The Drum)

Data shows there was an increase in female representation in this year's Big Game ads, but representation of people with darker skin tones dropped.

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Image courtesy of "Forbes"

Monday Morning Quarterbacking The Super Bowl Ads. (Forbes)

Forbes reviews the ads from the 2025 Super Bowl and while Dunkin, Instacart and Intuit were winners, finds them a bit lacking overall.

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