Jaguar

2024 - 11 - 20

Jaguar's New Leaping Logo: Now With 100% More Electric Zing!

jaguar rebrand Automotive Rebranding - Electric Vehicles - Jaguar - Luxury Car Brands - Marketing Criticism - jaguar rebrand

Jaguar goes electric and chic with a brand new logo and a confusing ad that's got everyone talking!

Jaguar, the British luxury automaker known for its iconic designs and vivacious performance, is undergoing a monumental rebranding as it sets its sights on an electric-only future. With plans to launch three new electric vehicles (EVs) by 2026, they've given their logo a fresh and modern twist while promoting an ethos of ‘exuberant modernism’. The new branding features a spirited leaping jaguar logo, a vibrant color palette, and sleek typography that aims to recapture the essence of what makes Jaguar... well, Jaguar.

However, the rebranding hasn’t come without a bit of criticism. A bizarre new advertisement titled “Copy Nothing” was less a show-stopping celebration of their revamped image and more of a cringe-fest that left social media users scratching their heads. Many found the ad to be overly ‘woke’ and outdated, making it a prime target for relentless mockery. It seems that Jaguar has leapt into the modern age but tripped over some branding cliches along the way!

Despite the rocky reception of their marketing efforts, Jaguar’s commitment to reinventing themselves as an ultra-luxury EV brand showcases an admirable response to the shifting automotive landscape. The company emphasizes not just a change in design but a complete transformation in its identity, embracing brighter colors and futuristic promotional images. It’s as if they've traded in their classic charm for a high-tech, adventurous spirit that's ready to conquer the roads of the future.

Interestingly, Jaguar's brand update coincides with a trend where traditional manufacturers are racing toward electrification in a bid to keep pace with consumer demands and environmental regulations. According to industry analysts, embracing innovative marketing while being aware of public sentiment is essential for success in this highly competitive market. So, does this stylish rebrand mean we’ll soon see Jaguars zipping down the streets with zero emissions? Only time will tell, but they certainly seem keen on taking that leap!

Post cover
Image courtesy of "Car Sales"

Jaguar rebrands ahead of EV transition (Car Sales)

New logo and branding rolled-out ahead of car-maker's EV switch that's said to recapture the 'essence of Jaguar'

Post cover
Image courtesy of "NEWS.com.au"

'Woke, outdated': Jaguar ad brutally roasted (NEWS.com.au)

A bizarre new ad for car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

Post cover
Image courtesy of "BBC News"

Jaguar unveils new logo and branding ahead of electric-only future (BBC News)

The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.

Post cover
Image courtesy of "B&T"

Storied British Automaker Jaguar Rebrands With No Cars In Sight (B&T)

The rebranding includes a new device mark, a new colour palette and a reimagined leaping jaguar logo. “A completely transformed Jaguar brand recaptures an ethos ...

Post cover
Image courtesy of "Marketing Dive"

Jaguar revamps brand to embrace 'exuberant modernism' amid EV ... (Marketing Dive)

Elements include a new typeface and monogram, as well as brighter colors showcased in futuristic, norms-defying promotional images. Published Nov. 19, 2024.

Post cover
Image courtesy of "EV Central"

JaGuar unviels new logo and ad but no vehicles; Musk asks "Do you ... (EV Central)

Then there's the new “Copy Nothing” teaser advert, which feels a galaxy away from cosy executive sedans, Swingin' London Jaguar E-Types and 1950s Le Mans ...

Post cover
Image courtesy of "Car and Driver"

Jaguar Logo Changes Are First Step in the Luxury Brand's Rebirth (Car and Driver)

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Post cover
Image courtesy of "Creative Boom"

Jaguar reveals its reimagined brand, marking a new era (Creative Boom)

As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar'...

Post cover
Image courtesy of "Marketing Week"

Jaguar has rebranded when it needed to revitalise (Marketing Week)

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

Post cover
Image courtesy of "The Drum"

Jaguar rebrand a complete comms car-crash (The Drum)

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

Post cover
Image courtesy of "Yahoo Finance"

Radical Jaguar rebrand and new logo sparks ire online (Yahoo Finance)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

Post cover
Image courtesy of "Forbes"

Jaguar Rebrand Sparks Confusion, Angers Anti-'Woke' Critics ... (Forbes)

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

Post cover
Image courtesy of "The Advertiser"

'Woke, outdated': Jaguar ad brutally roasted (The Advertiser)

A bizarre new ad for car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

Post cover
Image courtesy of "Inc.com"

Why Jaguar's Rebranding Is a Great Leadership Example of What ... (Inc.com)

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

Post cover
Image courtesy of "The Canberra Times"

Jaguar teases new, controversial styling direction (The Canberra Times)

Jaguar has given the world a sneak peek at its new design language, and it's proving to be...

Post cover
Image courtesy of "Autocar"

Cancelled Jaguar J-Pace revealed in new images (Autocar)

Premium SUV, axed three years ago, would have been a sibling of the current Range Rover and Range Rover Sport.

Post cover
Image courtesy of "Drive"

What is going on at Jaguar? (Drive)

The British sports car brand is looking to challenge Porsche and Rolls-Royce with its new electric cars paired with a whole new identity.

Jaguar teases its controversial new design direction (The Canberra Times)

The concept car will be unveiled on December 3 (Australian time) at Miami Art Week, and previews the design direction for Jaguar's upcoming range of higher- ...

Post cover
Image courtesy of "Law Gazette"

Judge approves GLO to control mass Jaguar claims (Law Gazette)

The claimants bought or leased diesel Jaguar Land Rover vehicles which are alleged to suffer from faults including defective diesel particulate filters. The ...

Post cover
Image courtesy of "Drive"

Is Jaguar's new rebrand really THAT bad? (Drive)

Jaguar has seemingly bid goodbye to 90 years of its iconic sports car heritage in favour of a bold new electric chapter with an entirely new design identity ...

Explore the last week