St Kilda

2024 - 11 - 19

Saints Go Bold: St Kilda Reveals a New Look for 2025!

AFL - Melbourne Architecture - Sport Rebranding - St Kilda Football Club - Sustainable Farming

The St Kilda Football Club shakes things up with a fresh, modern crest! Find out what this means for the team's future!

In a landmark moment for the St Kilda Football Club, fans were treated to a preview of a sleek, modernised crest destined to carry their colours boldly into the 2025 season. The old emblem, which has graced the Saints' guernsey in various designs since 1933, hadn’t had a revamp since 1995, making it the oldest logo in the league's history. That’s a hefty milestone to celebrate, but the new look is strong, and as one club representative put it, 'Got to be prepared to innovate'.

The club wanted to step into this new era with a crest that is not only a declaration of the team’s history but also a symbol of its ambition. The revamped logo features bolder elements and a more powerful design, embracing a modern aesthetic while retaining the classic red, white, and black colours that St Kilda followers adore. The Saints are not just changing their logo; they’re evolving their identity as they gear up for future success. It’s an exciting time for the fans who look forward to sporting the new look on the field.

The club’s managing members explained in a vibrant reveal that this design choice was not taken lightly. They acknowledge that while the old crest is a cherished emblem of their esteemed heritage, it was time to move forward as they face new challenges together in the AFL landscape. The message is clear; with change comes a fresh opportunity to invigorate the faithful fans who have supported them through thick and thin.

As St Kilda embraces this fresh chapter, they remind us that traditions and innovations can go hand in hand. The Saints stand example that in the world of sports, looking to the future doesn't mean forgetting the past, rather it's about merging the two effectively for continued greatness.

Did you know that the St Kilda Football Club was established way back in 1873? Approaching its 150th anniversary, the club has undoubtedly met many challenges along its journey. And as they step into this new era with their modern crest, they're ready to meet the future with gusto—just like their fervent fans who have never let them down! So keep your eyes peeled; the Saints are set to rise!

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Image courtesy of "St Kilda FC"

This is St Kilda: Saints unveil new Crest (St Kilda FC)

A new era for St Kilda Football Club has begun, with the club today unveiling its modernised club Crest to take the red, white and black into 2025 and ...

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Saints unveil new club crest for 2025 season (AFL)

The crest has featured on the Saints' guernsey in various iterations and sizes since 1933 and hasn't been altered since 1995, making it the oldest logo in the ...

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'Got to be prepared to innovate': 30-year first as Saints unveil 'bolder ... (Fox Sports)

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WATCH: St Kilda explain the reasoning behind 'modern' crest revamp (The Roar)

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Melbourne-based St. Kilda Football Club of the Australian Football League are ready for a new era after unveiling a new, modernized crest.

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