Adelaide Crows

Birds of a Feather Rebrand Together: The Adelaide Crows Soar with a New Logo!

The Adelaide Crows take flight with a bold new logo, but not everyone is chirping with joy! 🎉🦅

The Adelaide Crows are officially embracing a new identity as they unveil their brand-new logo, signalling the start of what they call a "new era." With a design that pays homage to the club's rich history, the logo features the beloved 'swooping' crow, a nod to their roots, while giving it a modern twist with sharpened claws, beak, and wing details. The rebrand, the first since 2010, aims to resonate with fans by embracing the theme "Made from South Australia," symbolizing pride in local roots.

Although the Crows are excited about the new look, not all fans have joined in the celebration. Upon its reveal on social media platforms and the club's website, the design drew mixed reactions, and some die-hard supporters voiced their displeasure amid accusations of ignoring fan input. Indeed, some enthusiasts were expecting a different look, and the old logo has been a cherished emblem for many. The Crows, however, stated they consulted extensively with various stakeholders including fans, but it seems their efforts may have fluttered off course in the eyes of some.

The logo sports the font 'NinetySeven' as a tribute to the club's first AFL premiership win in 1997, symbolising their historical successes and the beginning of a new chapter. Fans are now anticipating how this fresh branding will translate onto the field, especially as the club prepares for the 2024 season. While the logo embodies cherries from the past, it appears the club's management is quite confident this change will boost morale and unity amongst supporters as they take on new challenges ahead.

In an unexpected twist, some fans took to social media claiming that the logo resembled designs from a popular video game. Fans joked that they’d be expecting players to start sporting energy potions alongside their footy gear. One cannot help but chuckle at how modern influences have re-shaped the identity of traditional sports teams, where nostalgia meets gaming culture.

In an interesting side note, did you know that the Adelaide Crows were the first club in the Australian Football League to allow a female to play in their men's team? This progressive decision adds an extra layer of legacy to the club, showcasing its commitment to inclusivity. Moreover, the Crow mascot—named "Roo"—is well-loved not just for his antics on game day, but also for being a symbol of family-friendly fun at the games! With this rebrand, it will be exciting to see how the Crows can carry this legacy into the future while flying at new heights!