Paris Masters

Lacoste Serves Up Style: Meet the New Tennis Kits for the 2024 Paris Masters!

Get ready to ace your style game with Lacoste's fresh tennis kits, launched at the Paris Masters with help from the stars!

The iconic green crocodile has cozied up with some of tennis' best as Lacoste rolls out its stunning new tennis kits for the 2024 Rolex Paris Masters. Featuring world-renowned players such as Daniil Medvedev, Arthur Fils, and Grigor Dimitrov, Lacoste has taken the stylish route to match the competitive spirit of this prestigious tournament. Gone are the days of bland sportswear; instead, tennis fans are treated to a vibrant and chic collection that adds flair to the typically formal courtside ambiance.

Daniil Medvedev, known for his unique playing style and quick wit off the court, sported the latest Lacoste gear with panache, proving that style and sport can go hand in hand. Meanwhile, rising star Arthur Fils brought youthful energy to the launch, showcasing how Lacoste is catering to both seasoned players and the next generation of tennis talent. Grigor Dimitrov, the suave Bulgarian with a reputation for elegance both on and off the court, added that extra touch of glamour to the unveiling as he joined forces with Lacoste to promote this cutting-edge collection. They truly encompass everything the brand stands for—style, sophistication, and a dash of cheeky charisma.

The 2024 Rolex Paris Masters isn't just a sporting event; it’s a fashion runway where elite athletes can express themselves through their attire. The new Lacoste kits are designed not only for performance but also with an eye-catching aesthetic that guarantees players will look as incredible as they play. With moisture-wicking fabrics, breathable materials, and innovative designs, these kits are primed to withstand the test of intense matches while ensuring athletes stay cool and comfortable under pressure.

As we gear up for the tournament, one can’t help but appreciate the blend of athletics and haute couture that creates a unique sports spectacle. Lacoste has a rich history in tennis, having designed uniforms for some of the greatest players of all time, and this latest collection is a testament to their enduring legacy. Did you know that Lacoste was founded as a tennis company in the 1930s? Also, this will be the first Rolex Paris Masters to feature these exciting apparel designs, making it a must-watch event not just for tennis enthusiasts but also for fashion lovers all around Australia!