Grimace Shake

Grimace Takes Australia by Storm with His Shake!

Macca's fans, get ready to sip the iconic Grimace Shake now in Australia! 🍔💜

McDonald's is making waves down under as the world-famous Grimace Shake finally touches Australian shores! After becoming a viral sensation in the US, this beloved purple concoction is set to win over the hearts (and tastebuds) of Aussies everywhere. To celebrate this milestone, Macca's has launched a bold and vibrant brand campaign dubbed 'Very Important Purple', highlighting the unique fandom surrounding Grimace and his delightful shake. A fanfare of purple-themed branding and experiences are here to sweep you off your feet!

The 'Very Important Purple' campaign is more than just a whimsical title; it represents McDonald's dedication to celebrating its fans and creating engaging experiences that connect them with the brand. Through social media blitzes, limited-time promotions, and in-store events, the campaign invites everyone to join in on the fun that only Grimace can bring. Expect plenty of giggles as the captivating purple mascot mingles and spreads cheer in various creative ways across various platforms. This isn’t just about a shake; it’s about a social movement of joy and nostalgia!

As the Grimace Shake rolls out into Australian restaurants, fans are already buzzing with excitement. The shake's unique flavour and creamy texture promise to be a delightful addition to the menu that will have customers flocking to their local Macca's. Whether you enjoy it as a refreshing afternoon treat or pair it with your favourite burger during dinner, one thing’s for sure – the Grimace Shake is bound to be a hit with all ages! Who knew a simple purple shake could spark such a frenzy?

Get ready for a limb-shaking, taste-bud-dancing experience, because Grimace isn’t just a mascot, he’s a phenomenon! McDonald’s has a knack for creating buzzworthy moments, and with the 'Very Important Purple' campaign, it’s no exception. So grab your friends, hop in the car, and be one of the first to sip this iconic shake. And let’s be honest, who wouldn’t want to say they drank with Grimace?

Did you know that the original Grimace character first appeared way back in the 1970s as Grimace the Evil Milkshake? Over the years, he's undergone a delightful transformation to become the lovable purple figure we know today. And if you're curious about the shake itself, it’s not your average milkshake – the Grimace Shake is known for its secret blend of sweet and fruity goodness. Enjoy Australia, Grimace is here, and he’s shaking things up!