Olivia Wirth

Former Qantas Queen Now Reigns at Myer: Olivia Wirth's New Journey

From the skies to the retail empire, Olivia Wirth takes on the role of Myer's Chair and CEO with a nod from Solomon Lew. Flying high in her new role!

Olivia Wirth, the former loyalty chief of Qantas who narrowly missed out on the top position to Vanessa Hudson, has now found a new home at Myer. Stepping into the shoes of executive chairman and chief executive at Myer, Wirth faces a challenging learning curve ahead. However, with the support of retail magnate Solomon Lew, she embarks on this exciting chapter in her career. The news of Wirth's appointment as both Chair and CEO of Myer has stirred interest within the Australian retail industry. This unexpected move showcases the dynamic shifts within the corporate landscape.

Ms. Wirth's transition from the aviation industry to the retail sector highlights the adaptability and versatility of leaders in the modern business world. Her upcoming role as CEO and executive chairwoman of Myer marks a significant milestone in her professional journey. The abrupt change in leadership within Myer hints at a potential strategic repositioning for the department store chain. With Wirth taking the reins, all eyes are on the future direction and transformation of Myer under her guidance.

The announcement of Olivia Wirth's appointment as the new CEO and executive chair at Myer has sparked discussions about the company's future direction. As she steps into her new role effective June 4, the industry eagerly anticipates the impact of her leadership on Myer's operations. Wirth's entry into the retail realm symbolizes a fusion of expertise from the airline and retail sectors. This unique blend of experiences positions her as a formidable force in reshaping the landscape of Myer's business strategies.

In a surprising turn of events, Olivia Wirth's appointment as Myer's Chair and CEO coincides with a decline in the company's interim net profit. Despite this financial setback, the backing of retail heavyweight Solomon Lew instills confidence in Wirth's ability to navigate through challenging times. The convergence of Wirth's corporate acumen and Lew's support sets a promising stage for Myer's future endeavors. As Wirth gears up to lead Myer into a new era, the spotlight remains on the collaborative efforts between her leadership and the company's established legacy.