Live Nation

Live Nation's 'On The Road Again' Program: Empowering Club Artists for the Future of Music

Discover what's trending for Gen Z in 2024 and how Live Nation is reshaping the music industry!

Live Nation's commitment to nurturing emerging talent in the music industry shines through their 'On The Road Again' program. With over 4000 developing club artists supported, Live Nation's President and CEO, Michael Rapino, emphasizes the importance of strengthening the future of music through live shows. This initiative not only empowers artists but also enriches the live music experience for fans around the world.

Gen Z, known for setting trends, has outlined what's in and out for 2024. According to Zoomers, vaping, nepo babies, influencers, Kanye West, getting married, having kids, and adulting are deemed off-trend. This insight offers a glimpse into the evolving landscape of youth culture and preferences.

In an exciting development, Live Nation has extended its 'On The Road Again' program through 2024. This extension includes providing stipends to club-level artists, eliminating merch cuts at Live Nation venues, and raising the minimum wage for performers. These enhancements not only support artists financially but also create a more equitable platform for them to showcase their talent.

As Live Nation paves the way for aspiring musicians, it also sets a new standard in the industry. By prioritizing the growth and well-being of artists, Live Nation is reshaping the music scene and ensuring a vibrant future for the art form. The 'On The Road Again' program is not just a gesture of support but a testament to Live Nation's dedication to fostering a thriving music ecosystem.