Harold Mitchell

Remembering Harold Mitchell: The Titan of Australian Advertising and Media

Advertising veteran Harold Mitchell, a visionary and philanthropist, passed away at the age of 81. His impact on the media industry and support for arts and sports were unparalleled.

Harold Mitchell, an iconic figure in the Australian advertising and media landscape, sadly passed away at the age of 81. His contributions as a visionary and philanthropist have left an indelible mark on the industry and beyond. The prime minister, Kerry Stokes, Bill Shorten, and other media leaders have paid tribute to this titan of advertising, recognizing his immense influence and positive impact on arts and sports in Australia.

Mitchell's journey in advertising began humbly in 1960 as an office boy at the Melbourne agency Briggs & James. Through sheer determination and talent, he went on to establish one of Australia's most successful advertising businesses. His company, Mitchell & Partners, founded in 1976, became a powerhouse in the industry, shaping the media landscape with its innovative approaches and strategic communications.

Known as a 'renaissance man', Mitchell's dedication to the field was unrivaled. He was not only a pioneer in advertising but also a fervent supporter of various cultural and sporting endeavors. His fierce advocacy for the media industry and his commitment to excellence have earned him a place of respect and admiration among his peers and successors.

The loss of Harold Mitchell is deeply felt across the advertising community and beyond. His legacy will endure as a testament to his passion, leadership, and unwavering dedication to advancing the media landscape in Australia and beyond.