Hard Solo

2023 - 11 - 16

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Image courtesy of "The Guardian"

Hard Solo to be renamed Hard Rated after regulator finds alcoholic ... (The Guardian)

Drink itself will not change but must be rebranded after consumer complaints and backlash from health bodies.

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Image courtesy of "NEWS.com.au"

New Solo drink renamed after backlash (NEWS.com.au)

An alcoholic version of popular soft drink Solo is changing its name after sparking a formal complaint concerning underage drinkers.

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Image courtesy of "9News"

Pre-mixed alcopop Hard Solo to be renamed Hard Rated (9News)

The pre-mixed alcoholic drink Hard Solo will change its name to Hard Rated after a complaint it breached marketing codes. The Alcohol Beverages Advertising ...

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Image courtesy of "MuMbrella"

Hard Solo alcohol to be renamed after breaching marketing code (MuMbrella)

The ready-to-drink Hard Solo alcoholic beverage has been renamed after the ABAC Adjudication Panel determined that the packaging of the drink had breached ...

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Image courtesy of "The Canberra Times"

Hard Solo name change after complaints upheld (The Canberra Times)

In response to complaints, the Alcohol Beverages Advertising Code Scheme (ABAC) ruled the name breached the code with "strong or evident appeal to minors".

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Image courtesy of "Daily Telegraph"

Solo booze drink backlash forces name change (Daily Telegraph)

Carlton & United Breweries will rename the alcoholic version of its popular lemonade brand Solo after a backlash from parents, responsible drinking groups ...

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Image courtesy of "August Margaret River Mail"

Hard Solo name change after complaints upheld (August Margaret River Mail)

Hard Solo is set for a name change after it was found to breach the industry's advertising code. The alcoholic version of soft drink Solo will instead be called Hard Rated and feature new packaging, after sparking controversy when it was launched in ...

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Image courtesy of "B&T"

Hard Solo Renamed To Hard Rated After Watchdog Deemed It ... (B&T)

This follows the release today of the Alcohol Beverages Advertising Code Scheme's (ABAC) decision in response to complaints about Hard Solo. Despite ABAC pre- ...

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