Idris Elba

The couple have entered the world of skincare, but are putting the word out they're not 'just another celebrity brand'

We wanted to come together in the middle and find a way to have a really efficient routine that we could share, that incorporated all of his skincare concerns and mine, but educated us in a way that made sense.” “We instantly fell in love with Biolite’s ethos,” Sabrina says. “I think I’ve almost convinced Idris.” “I get really frustrated when people say: ‘Oh, this is a celebrity brand’,” Sabrina says. But I think because we have a similar goal, we have a similar ambition, it actually gives us something that moves us forward together that we connect on. “My mum’s always been a huge believer of just using natural ingredients and using less — I rebelled against that,” she says. “There are so many similarities between our brands and our personal values. “A-beauty [African beauty] is a huge pillar for us as a brand,” Sabrina says. “We started going on a wellness journey together at that time, as we probably all did,” she says. “I went completely the other way and was using so many things that were damaging my skin. So we were really excited to incorporate those amazing ingredients.” Qasil is a natural soap and Somali women say it makes you look super young and claim it has all these great anti-ageing benefits, not only for your skin, for your hair as well.