Formula 1

With nearly half of Formula 1 fans now female, new initiatives aim to get women into the driving seat.

“I would love to see a woman driver in F1. Audiences for Formula 1 have skyrocketed in the last three years, thanks in no small part to the Netflix series Formula 1: Drive to Survive – a runaway hit during lockdown. Vittoria, a marketing executive at Bumble, the online dating app, is a typical new fan: young, female, and engaging with Formula 1 on social media. “When women come to the track the boys are very confused about why they are here because it’s a very male-dominated sport. Sponsors want to back winners and women aren’t seen on the podium. She said the confidence eventually came with “time, getting older in the sport, having great opportunities and great people supporting me and those opportunities have helped.