Alice McCall

Fashion label Alice McCall is to be wound up after the company failed to restructure debt and reduce its store footprint.

At the time, founder McCall said she had to make the decision to edit down the business “with the objective of building a more sustainable business model for the future”. “Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner and that all parties are kept informed of developments as they arise.” [placed in administration](https://insideretail.com.au/stores/openings-closings/alice-mccall-collapses-into-voluntary-administration-stores-to-close-202011) in 2020 and has been trying to trade out of it since.

Alice McCall has gone into liquidation almost 20 years after its Australian Fashion Week debut, with the designer saying it was time to for a new chapter.

"Though this account for the next week or so I'll pay homage to the brand and its history, a retrospective," she said on Instagram. At the time, McCall said she was making "a necessary decision to edit down my business, with the objective of building a more sustainable business model for the future." "I also want to thank all the people that have worked with the brand over the years , on a whole it’s been a wonderful journey, full of love, laughter and light. It became one of the most beloved It’s the art of dress I love. "It is time to close the doors, making space for a new chapter in my life.

Australian fashion brand Alice McCall has collapsed, with hundreds of jobs on the line as stores close across the country.

I also want to acknowledge the importance of small businesses in our community, they are the cornerstone in society. It's the art of dress I love. We are united and stronger together. I also want to thank all the people that have worked with the brand over the years, on a whole it's been a wonderful journey, full of love, laughter and light. It is time to close the doors, making space for a new chapter in my life I want to say thankyou and acknowledge all the people that have worn, supported and loved the brand over the years. 'I want to say thankyou and acknowledge all the people that have worn , supported and loved the brand over the years.

A popular luxury Australian women's fashion brand has collapsed into liquidation after attempts to tackle ...

It's the art of dress I love. "Thank you for your support over the years, but now it's time to bow out." "It is time to close the doors, making space for a new chapter in my life," she said. "Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise." "We will do our utmost to support all stakeholders throughout the liquidation process," he said. Kucianski said it is a "difficult time" for everyone involved as the brand collapses.

Beloved Australian fashion label Alice McCall has gone into liquidation, closing its brick-and-mortar stores, as well as its online store.

The brand first showed signs of struggle when it went into voluntary administration back in 2020. At the time of writing, they have a $549 dress listed for just $80. Unfortunately, the beloved Australian fashion label succumbed to financial difficulties and went into voluntary administration.

The popular brand went into administration in 2020 due to the effect of COVID, and officially went into liquidation on Friday.

“Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner and that all parties are kept informed of developments as they arise.” “Despite attempts to restructure its debt and reduce its store footprint in 2020, the company was unable to overcome the challenges posed by the pandemic, and ultimately a decision was made to appoint Worrells to oversee its winding up,” the liquidator said. Due to the unprecedented effects that COVID-19 has had on our economy, as well as some unsustainable bricks and mortar rental obligations, I have had to make a necessary decision to edit down my business, with the objective of building a more sustainable business model for the future,” she said in a statement at the time.