Superbowl commercials

2023 - 2 - 13

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Image courtesy of "CBS News"

Super Bowl 2023: In this year's batch ads, the big winner is nostalgia (CBS News)

For example, tennis champion Serena Williams stars in a Michelob Ultra ad that draws on the classic comedy "Caddyshack," while John Travolta, who starred in " ...

"A 30-second ad at this point in our industry's infancy is not a good use of resources at best and at worst risks bringing in new users before they completely understand the opportunities and risks," Binance Chief Strategy Officer Patrick Hilmann said. Beyond the sheer numbers of people who are watching, creating a Super Bowl ad is tricky in part because of the audience's diversity. "Super Bowl ads are always a reflection of the country, to some degree," said Tim Calkins, a marketing professor at Northwestern University. Some of the biggest names in crypto — including Binance, Coinbase and Kraken — confirmed with CBS MoneyWatch that they're out. "Consumers are looking for a good laugh and to feel comfortable," said Rich Weinstein, a professor at VCU Brandcenter. Many of this year's crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, '80s and '90s.

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Image courtesy of "SB Nation"

Best & worst 2023 Super Bowl commercials: Serena Williams, Ben ... (SB Nation)

Aaron Paul and Bryan Cranston reprise their respective roles in the ad, along with Raymond Cruz as Tuco Salamanca, who really, really enjoys the product from ...

The nostalgia is real. Some people are all over the food choices. Some people are watching the music. It’s been nearly 10 years since Jesse Pinkman and Walter White left TV in the series finale of Breaking Bad, but the dynamic duo is back for PopCorners. Some of them released early, so we’ve populated some of our favorites here, but we will also be adding some of the best commercials throughout the game on Sunday and beyond. Some people are watching the football.

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Image courtesy of "Forbes"

Super Bowl Commercials 2023 Deliver On Humor But Tackle New ... (Forbes)

The Super Bowl is the biggest, costliest, most anticipated advertising event of the year and for some brands it is the biggest bet they make to reach their ...

Thinking of Ozzy Ozbourne as a co-worker would certainly make the days more interesting. Safety Dance by Men Without Hats will turn heads back to the TV with “Don’t Do Your Taxes. Whether you’re exhausted by our celebrity obsessed culture or energized by it this year’s Super Bowl is packing the commercials with as many celebs that fit in 30 or 60 second spots. Here’s a few categories to watch out for during the game to see if they hit the mark. So You Can Do Anything Else.” Yes, Menopause. Menopause. The Super Bowl is the biggest, costliest, most anticipated advertising event of the year and for some brands it is the biggest bet they make to reach their intended audience. See if you can count them all, real or animated. - Workday Rockstars tell the rest of us that THEY are the rockstars! - The E*TRADE babies are back and reflecting on the big questions of life. Sports Betting is now legal in 33 states and Arizona, the host of this year’s game, is one of those states.

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Image courtesy of "The Athletic"

Best and worst 2023 Super Bowl commercials: Ranking the ads ... (The Athletic)

Jake Ciely is the master when it comes to ranking everything, including the 2023 Super Bowl commercials.

I was initially disappointed in a memories commercial because the song (which made me think of my upcoming wedding), but then it got a bit amusing, especially with the cat. but this didn’t do anything for me outside of a half-grin for the Elton John joke. I just know not calling someone a rock star is a big deal, and commercials that have unclear messages, or make us wonder what the company even is, fail. but the Grease-inspired commercial was a bit fun. Honestly, I got a bit tired of the Zach Braff and Donald Faison commercials… You have to watch this on YouTube because the NFL… And if you were one of the rare humans who never saw Breaking Bad, all of the jokes are lost on you. I’ll give him Top 25 just for the craziness of it all. - One note on the rules: We skipped most of the same ol’ (non-funny) car commercials, banking, and such… We’ve all heard that hold music so much we despise it, and we have also fallen for the mid-hold remain on hold. EV-il was nostalgia on a comedy, this goes for humor on one of the darkest shows ever. Super Bowl commercials seem to be on the rebound the past few years.

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Image courtesy of "KCRA Sacramento"

This year's best Super Bowl commercials (KCRA Sacramento)

Some advertisers are paying as much as $7 million for a 30-second slot during the big game to capture the attention of the roughly 100 million viewers who tune ...

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Image courtesy of "CNN"

Super Bowl LVII: Who scored and who fumbled on TV's biggest stage (CNN)

"Breaking Bad" stars Aaron Paul and Bryan Cranston reunited in an ad for PopCorners. From PopCorners. WINNERS. Movies: The movie business hasn't rebounded to ...

What the ad didn’t do is make a case for that being a Bud Light. That just feels like their creative is stuck in the ’90s. Yet despite being one of the few ads about something that played Sunday, the goal of its message seemed muddled, a perception reinforced by details about The ads for this evangelical campaign were certainly arresting in reminding people, say, that Jesus was a refugee, and to love everyone. Hollywood will likely never completely bounce back in the streaming age, but the studios appeared to serve notice that they’re not giving up without a fight. [This year](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html), the scales tipped heavily toward celebrity talent – in several cases, thrown together in incongruous bunches – in commercials that were loud but frequently didn’t make a whole lot of sense. Of that roster of titles, give the nod to “The Flash,” which should stoke enormous interest in that Warner Bros. title (like CNN, a unit of Warner Bros. A fun idea, indifferently executed. Where were the other highlights, which were outnumbered (as usual) by the middling or low ones? Then again, this year’s crop of beer ads were mostly flat, especially given the high bar that Budweiser has customarily set for Super Bowls past. While this doesn’t include every spot that aired, if an ad featured four or more celebrities, assume it leaned toward the “loser” column.

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Image courtesy of "Polygon"

The best Super Bowl commercials of 2023 (Polygon)

Watch the best commercials from the 2023 Super Bowl, including the Breaking Bad Popcorners commercial, Alicia Silverstone's return as her Clueless character ...

One had Ben Stiller, and the other had Steve Martin. And for the I gotta be honest, the “your cousin from Boston” ads from Sam Adams usually irritate me. Peacock’s new “howcatchem” mystery serial from Rian Johnson and starring Natasha Lyonne has a cute themed spot, where Lyonne’s character Charlie (who always knows when someone is lying) points out various “lies” in Super Bowl commercials. But you’re here for the commercials, and we have the highlights. For others, it’s an opportunity to get together with family, enjoy some snacks, and

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Image courtesy of "Billboard"

10 Best Super Bowl Commercials in 2023: Roundup (Billboard)

Meghan Trainor for Pringles · Jack Harlow, Missy Elliott and Elton John for Doritos · Sarah McLachlan for Busch Light · Jennifer Lopez and Ben Affleck for Dunkin' ...

Instead of contacting crystal meth, however, the duo make PopCorners in their familiar trailer; throw in a guest appearance from Raymond Cruz and a few hilarious callbacks (“We don’t eat our own supply!”) and you have a winner. Not only does Elisa Donovan bring back her Clueless character Amber for the ad, but brilliant designer Christian Siriano is the person Rakuten tapped to reimagine that iconic yellow plaid outfit from the 1995 film. Braff combed his hair like a greaser and Travolta showed off his still substantial pipes at the close of an ad that was hopelessly (and delightfully) devoted to nostalgia. “Hey corporate types, will you stop calling each other rock stars?” pleads Stanley at the commercial’s start. “Diddy don’t do jingles.” That may be the case, but the music mogul sure knows a thing or two about hit songs and bringing the right people together in his Super Bowl spot for Uber One. [shared](https://www.billboard.com/music/rb-hip-hop/jack-harlow-missy-elliott-super-bowl-doritos-ad-interview-1235250299/) a lot of belly laughs doing the Doritos commercial. Quipped Martin on Sarah McLachlan — whose heartbreaking song “Angel” has soundtracked countless American Society for the Prevention of Cruelty to Animals commercials, which never fail to elicit tears — had a little fun with her ASPCA association in a Super Bowl spot for Busch Light. Aside from bringing together an otherwise unlikely trio, the spot gives Anita Ward’s “Ring My Bell” (a Hot 100 topper) some airtime, which is always welcome. “[We] laughed as if we had met years back, especially when we had to keep doing those lines. There were musical guests elsewhere throughout the broadcast, too. After an intense face-off between the Kansas City Chiefs and the Philadelphia Eagles, the Missouri team emerged victorious, winning the game at State Farm Stadium in Glendale, Ariz., with a score of 38-35.

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Image courtesy of "The A.V. Club"

The 16 best Super Bowl 2023 commercials (The A.V. Club)

Alicia Silverstone is still Clueless, Walt and Jesse are still cooking, and Adam Driver will only work with himself.

Here are some of the commercials we thought did their job especially well this year. One thing we didn’t see anyone endorsing this year? Ben Affleck, Sean “Diddy” Combs, Bryan Cranston, Will Ferrell, John Hamm, Elton John, Maya Rudolph, Amy Schumer, Alicia Silverstone, Sylvester Stallone, Ben Stiller, Miles Teller, Steve Martin, and Serena Williams were among the stars doing their part to sell you stuff through the multimillion-dollar spots that aired during Super Bowl LVII.

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Image courtesy of "CBSSports.com"

Super Bowl commercials: Watch the ads that aired during Super ... (CBSSports.com)

It's Super Bowl Sunday, and that means we're close to crowning another champion as the Kansas City Chiefs take on the Philadelphia Eagles.

Actual production model may vary. Preproduction model shown. Premature Electrification is worth talking about. No adventure is too great for the ruggedly-capable Telluride X-Pro. Coors Lite vs. Miller Lite vs. You might have caught it if you’re tuned into a certain game this evening 👀🏈 Here's the whole story of "Ava and Bear." The 2023 Jeep 4xe hybrid lineup electric slides into the Big Game. Peanut Mr. In 2022, a 30-second Super Bowl ad ran companies an estimated $6.5 million. But the game itself isn't the only thing that fans are concerned with when it comes to one of the biggest days on the sports calendar.

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Image courtesy of "NPR"

Super Bowl commercials, from Adam Driver(s) to M&M candies; the ... (NPR)

Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most ...

This is another problem which often crops up in Super Bowl ads; in this case, the "teaser" spots — short blips of content, usually dropped early to preview the Big Game ad — are more entertaining than the actual commercial. Uber One suffers from the same problem; snagging a cool celebrity — in this case, Sean "P.Diddy" Combs — and then trapping that Big Name in a terribly unfunny commercial. Stiller's [Super Bowl spot](https://www.youtube.com/watch?v=ok38Xuc5UTE) is more entertaining, in part because he calls back to his Derek Zoolander character — more nostalgia! But the ad that resulted, featuring multiple copies of the actor standing in a desert field muttering about the wonder of a "website that makes websites" before getting sucked into a giant glowing ball called The Singularity....? There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But the Super Bowl ad for The Flash is so packed with compelling revelations — from the return of Zod to a new Supergirl — that it seems more understandable why Warner Bros. This year, he recreated the classic number from Grease, "Summer Nights," with Scrubs co-stars Zach Braff and Donald Faison. [put clams in the center](https://www.youtube.com/watch?v=tePiyF0Jzow) of every pellet. New pitchwoman Maya Rudolph was selected to take over, but her ad during the game changed the name of the candies and After the game, M&M's aired their spot with the punchline: The candies were coming back for good, with the purple M&M, which Carlson had specifically criticized, saying, "I'm glad to be back, because this is what I was made for." (I just got a speck of dirt in my eye while watching it. We also saw lots of nostalgia and more partnerships, including Netflix passing up ads of its own to partner with GM and Anheuser-Busch's Michelob Ultra.

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Image courtesy of "CNBC"

Super Bowl LVII: Eagles, Chiefs, Rihanna and tons of corporate ads ... (CNBC)

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

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Image courtesy of "The Washington Post"

The 5 worst Super Bowl commercials, bloated with nostalgia — and ... (The Washington Post)

In this Pepsi Zero Sugar commercial, Ben Stiller teaches viewers what it means to act. You see, he isn't actually fighting a bad guy or freezing to death or in ...

Miniature versions of Jon Hamm and Brie Larson find themselves in a fridge next to a jar of Hellmann’s mayonnaise. And it was — she lost the gig after her Super Bowl commercial for “Ma&Ya’s Candy Coated Clam Bites.” Together, the three sing about T-Mobile home internet to the tune of, you guessed it, “Summer Nights” from “Grease.” The song is obviously catchy, and demands for someone to “tell me more, tell me more” work well for an informational commercial. They got a makeover last year — “with less sex appeal and more Gen Z anxiety,” as a Washington Post story And what is the point of all this, you ask? But it can also be a lazy way to get someone to care about something, especially when it’s used over and over and over again.

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Image courtesy of "syracuse.com"

Super Bowl commercials: 13 best ads of 2023, plus the 5 worst (syracuse.com)

Published: Feb. 13, 2023, 7:01 a.m.. T-Mobile Super Bowl commercial. This photo provided by T-Mobile shows Zach Braff and ...

A comedy “roast” of Mr. The punchline is that “Saturday Night Live” star Maya Rudolph is taking over, rebranding the candies to Ma&Ya’s, which isn’t much of a gag. But what the heck is Workday? Molson Coors’ “High Stakes Beer Ad” let fans bet on which drink would be promoted in a DraftKings contest, but if you didn’t know about that all you saw was an ad for Coors Light and Miller Lite... and Billy Idol criticize the overuse of the phrase “you’re a rock star!” in the office. Maybe it’s not good for a brand to question whether the celebrity spokespeople really enjoy the product, but it was memorable and funny. “For just dollars a day, you can find helpless animals find shelter,” she says, referencing her infamous ASPCA spot. Yes, they’re all owned by the same company, but it was confusing to the average viewer. There were also a lot of movie trailers, including for “Guardians of the Galaxy, Vol. The Farmer’s Dog ad blew this one out of the water. you can order a dog through the mail from Amazon? The love letter to man’s best friend tugged at the heart strings more than Chris Stapleton’s rendition of the National Anthem made Philadelphia Eagles coach Nick Sirianni cry.

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Image courtesy of "TeenVogue.com"

Best Super Bowl Commercials 2023: See Them All Here (TeenVogue.com)

Here are the top 10 best Super Bowl commercials of 2023, including Alicia Silverstone's "Clueless" moment and Jack Harlow's hilarious Doritos collab.

[Rihanna took the halftime show stage](https://www.teenvogue.com/story/watch-rihanna-perform-umbrella-more-hits-super-bowl-2023-halftime-show#intcid=recommendations_teen-vogue-verso-hp-trending_8fb6fb31-ca23-41d1-aeac-251ee8076487_popular4-1). She also used her career-defining performance to announce that she is [expecting her second child](https://www.teenvogue.com/story/rihanna-is-pregnant)! The Super Bowl LVII (aka the 2023 Super Bowl) took place on Sunday, February 12. Just in case you missed any or didn't get the chance to gather around the TV with snacks last night, we've collated the best Super Bowl 2023 commercials below, featuring some of our faves. [Super Bowl](https://www.teenvogue.com/tag/super-bowl) appeals to different audiences for different reasons. For many, the selling point is the actual [football](https://www.teenvogue.com/story/football-is-too-dangerous-to-exist) game.

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Image courtesy of "CBS News"

Super Bowl 2023 commercials: Here are the winners and losers (CBS News)

A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.

[lowest-rated](https://admeter.usatoday.com/lists/lowest-rated-super-bowl-57-commercials-according-to-usa-today-ad-meter/) among USA Today's Ad Meter rankings was U2's commercial for a live performance, which featured spheres floating over the Earth. USA Today's top-rated ad was from The Farmer's Dog, a company that makes dog food, which the newspaper noted was "the first 'sentimental' ad since 2015 to land at No. The M&M spot, which comes after the brand said it would put its spokescandies on pause indefinitely, featured comedian Maya Rudolph in an ad for "ma&ya's candy coated clam bites." "Rémy Martin is almost an afterthought." [ranked](https://admeter.usatoday.com/lists/top-10-best-super-bowl-57-commercials-usa-today-ad-meter/) the T-Mobile commercial with John Travolta No. This year's crop of ads doesn't include any that received an "F" rating from the panel. "PopCorners was super brand-focused," Rucker noted. One of this year's winning ads was a T-Mobile spot featuring John Travolta, who starred in the movie "Grease" more than 40 years ago, crooning the musical's hit, "Summer Nights," with new lyrics emphasizing the brand's capabilities. ["1984" ad](https://www.cbsnews.com/news/apples-iconic-1984-ad-25-years-later/) by Apple that ran during Super Bowl XVII in 1984. "It's a fun ad, it's engaging. "What I expected going into it was that it would be a relatively safe year: mostly positive upbeat tones, and that is largely what we saw," Rucker said. There was a lot on the line for advertisers, who this year paid

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Image courtesy of "USA TODAY"

How were the Super Bowl commercials for Jesus Christ received ... (USA TODAY)

Not unlike well-known beer brands advertising on the big game, Christianity remains the dominant religious force in the USA, though leaders are concerned about ...

From 2018-2020, Servant Foundation donated more than $50 million to the Alliance Defending Freedom, a non-profit known for fighting abortion rights and non-discrimination laws, according to [Lever News](https://www.levernews.com/heres-who-will-be-talking-about-jesus-on-super-bowl-sunday/). “It fits with our target audience really well,” He Gets Us campaign spokesperson Jason Vanderground told The Associated Press in the leadup to Sunday's game. ["Christian Super Bowl" among the trending topics on Twitter on Monday morning](https://twitter.com/search?q=%22Christian%20Super%20Bowl%22&src=trend_click&vertical=trends). I think we have to let the public know and create a movement.” He Gets Us claims not to be “'left’ or ‘right’ or a political organization of any kind,” nor does it claim affiliation with a particular denomination. A 60-second ad later in the game interspersed images of anger and perceived division to tout a message of inclusion. The ruling affected more than 60 million American workers at the time. That’s in part what created the conditions for a pair of decidedly sobering ads that may have killed a buzz or two throughout the land. He loves who we hate. Alexandria Ocasio-Cortez, D-N.Y., among those criticizing the ads. Though the tenor of that buzz was mixed, with U.S. [soaring vocals](https://www.youtube.com/watch?v=F2YIAsW1MKE) serving as the backdrop for a 30-second advertisement for 'He Gets Us', a group touting itself as a “movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness.”

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Image courtesy of "AdAge.com"

How the Jesus Super Bowl commercials were received (AdAge.com)

He Gets Us” was the second-most mentioned ad campaign of the game, according to marketing analytics firm Sprinklr.

On EDO’s ad ranking, the “Love Your Enemy” spot, which ran in the fourth quarter, had the second-highest engagement score from the night, behind the trailer for the movie “The Flash.” [Herschel Walker tweeted](https://twitter.com/HerschelWalker/status/1624971096121286665): “Great game [tonight] and awesome ad sharing the grace of Jesus' forgiveness, compassion and love! And advertisers, well, they were most interested in the ROI.

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Image courtesy of "Fox News"

AOC criticizes Christian Super Bowl ads, says Jesus would not fund ... (Fox News)

Rep. Alexandria Ocasio-Cortez said Sunday she did not believe Jesus would spend millions of dollars on Super Bowl advertisements that "make fascism look ...

[as Christian groups](https://www.foxnews.com/category/world/religion) and other anonymous donors. The He Gets Us campaign was launched in March 2022 and plans to spend $2 billion over the next several years. The Chiefs ultimately won the contest 38-35 after a game-winning field goal by Harrison Butker. Other images of unrest then appeared, followed by a line on-screen: "Jesus loved the people we hate." [Super Bowl](https://www.foxnews.com/category/news-events/super-bowl) matchup between the Kansas City Chiefs and Philadelphia Eagles. [SUPER BOWL TO FEATURE TWO JESUS ADS AS PART OF ‘HE GETS US’ CAMPAIGN](https://www.foxnews.com/media/super-bowl-feature-two-jesus-ads-gets-us-campaign)

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Image courtesy of "Daily Mail"

AOC tears into Christian Super Bowl commercials for making ... (Daily Mail)

Costing $20 million, a Super Bowl commercial promoting Jesus Christ and Christianity aired during the biggest night in football. AOC said Jesus wouldn't ...

But we could have gone without the rest of the wokeness,' Greene wrote on Twitter. 'We are wanting to say - we being a lot of people - that he gets us. He understands us. The ad campaign is purported to be non-partisan and is funded by a cache of anonymous donors - along with the family of David Green, the billionaire owners of the Hobby Lobby store chain. At the end, it's revealed to be a comparison of today's asylum-seekers with Jesus, Mary and Joseph. - The Christian non-profit aims to modernize the image of Jesus

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