Women's cricket

After posting some promising figures of audience growth in 2022, The Hundred - Women's Competition can look to further inspiration from the WSL to grow this ...

While soccer in the UK and across Europe has been reluctant to change the format of the season to add a playoff phase, audiences can be drawn to the all-or-nothing element of knockout and final cricket in The Hundred. England’s women made headlines with their success on the soccer field last year as they managed to win the European Championship for the first time in their history. In that regard, the brand is something the fanbase can easily buy into and has been a key element in growing the WSL audience. A new era of English soccer stars boosted the profile of the WSL, as audiences can now tune in to watch these new stars feature for their clubs. An entertaining title race between the Blues and the Gunners will have certainly contributed to the viewing figures going up from 8.83 million hours for the 2020-21 WSL season. Chelsea, who are serious contenders in the