M&M's has recruited Emmy award-winning actor Maya Rudolph to star in its new ad for Super Bowl 2023 after they named her the brand's "Chief of Fun."
(The brand [also introduced a purple M&M in September](https://www.today.com/food/news/mms-reveals-new-purple-candy-character-first-decade-rcna49686).) 1 best Super Bowl commercial over the last 25 years by [ USA Today](https://admeter.usatoday.com/2020/01/13/super-bowl-silver-best-of-ad-meter-commercials-over-25-years/). As the brand’s spokesperson, she’ll be helping M&M’s and Mars, the candy’s manufacturer, “create a world where everyone feels they belong,” an M&M’s spokesperson tells TODAY.com. People had opinions on the change, igniting a series of memes and [even controversy](https://www.rollingstone.com/culture/culture-news/green-mm-mars-wrigley-rebrand-sneakers-slut-1287965/). [, M&M’s unveiled a new look for the red, green, brown, orange, blue and yellow M&M](https://www.today.com/food/trends/mms-characters-are-getting-new-look-become-inclusive-rcna12949). “I’m thrilled to be working with M&M’s,” Rudolph tells TODAY.com.
Maya Rudolph is the new M&M's spokesperson as the candy brand presses pause on the spokescandies because 'even a candy's shoes can be polarizing.'
Rudolph will champion the power of fun to create a world where everyone feels they belong." Peanut was killed in a car crash](https://ew.com/tv/2020/01/22/mr-peanut-dead-planters-mascot-dies-pre-super-bowl-ad-wesley-snipes-matt-walsh/). "In the last year, we've made some changes to our beloved spokescandies." [a brand statement said at the time](https://www.today.com/food/trends/mms-characters-are-getting-new-look-become-inclusive-rcna12949). Those would be the anthropomorphic M&M's that have had all kinds of shenanigans with the likes of (Heavy on the air quotes.)
M&M's announced it is putting iconic characters on an "indefinite pause" and replacing them with actress Maya Rudolph.
"Therefore, we have decided to take an indefinite pause on the spokescandies.” The brown M&M's, meanwhile, switched her stilettos for shorter heels. And we definitely didn’t think it would break the internet.” "We are confident Ms. Answers here](https://www.usatoday.com/story/money/taxes/2023/01/18/tax-brackets-2022-2023-irs/11067407002/) [following its mascot makeover ](https://www.usatoday.com/story/money/2022/01/21/green-mm-candy-new-look-inclusive/6605612001/)last year.
Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the chocolate-covered candy brand inadvertently sparked ...
I think little Maya would be thrilled to get to work with M&M’s.” “It’s a very fun pairing, if I do say so myself. And fans of the spokescandies were not happy. That’s when the story made its way to Fox News, where [opinion host Tucker Carlson harangued M&M’s](https://www.youtube.com/watch?v=IT1HAiQy3Io) parent company Mars Inc. The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told
Candy-coated whiplash anyone? On Monday, the maker of M&M's candies announced that it was sidelining its roster of cartoon mascots, just a year after giving ...
[Aunt Jemima](https://www.washingtonpost.com/food/2021/02/10/aunt-jemima-pearl-milling-company/?itid=lk_inline_manual_20&itid=lk_inline_manual_31) in 2021 rebranded as Pearl Milling Company after announcing that it was reckoning with the racist history of its mascot. “And the most pedestrian stuff is often the most potent politically.” “On one hand, viewers can congratulate themselves — they can say, ‘I’m above this,’ but on the other hand, they get pleasure from engaging in this topic of everyday life,” he says. “If you’re wondering how we got here …” the tweet read. (Notable details from its reporting: Rudolph’s children are “so excited” for their mom; Rudolph’s title at the company will be “Chief of Fun.”) “The master narrative that conservative media has amplified is that there is this educated elite and they are imposing their worldview on you,” he says. “I’m guessing that this is part of strategy that’s still rooted in that core brand,” she says. Was this the peanut-centered capitulation to the anti-woke crowd that the brand (maybe) wants us to think? Which is the last thing M&M’s wanted, because we are all about bringing people together.” M&M’s also in September added its first new character in years, a music-loving candy named Purple who was “designed to represent acceptance and inclusivity,” per the brand. The substitution of the “Bridesmaids” star for the cartoon candies immediately had people wondering what was going on. But it’s hard not to read a wink and a nod into just about everyone involved in the candy faux-troversy. [Mars on Monday released a statement](https://twitter.com/mmschocolate/status/1617518785686274052?s=20&t=u7D3L-_D4X8wVUmv1ESmUQ) on social media explaining that it was shelving the mascots entirely, given the controversy swirling around them.
Is today's peculiar announcement set to build to the NFL's annual spectacular? Popular candy brand M&M's, who famously use talking "spokescandies" in their ...
Could the Rudolph announcement be a precursor to another memorable Super Bowl ad campaign for M&M's? Hiring Rudolph isn't an earth-shattering move — the 50-year-old is a four-time Emmy Award winner who has starred in some of the biggest comedy movies in recent history and was a fixture on Saturday Night Live in the early part of the century. They've also had Super Bowl commercials without big names, as the "spokescandies" took centre stage.
The move comes after a rebrand of the cartoon versions of the chocolate treat, which appear in advertisements, caused a backlash. The mascot changes were not ...
M&Ms parent company, Mars Inc, is reportedly planning a Super Bowl ad spot. "Now we get it - even a candy's shoes can be polarising. Tucker Carlson Tonight has been among the most prominent critics of the change.
The Mars Inc. brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties. Comedian Maya Rudolph ...
[Kohl's Coupon 30% off sitewide](https://www.wsj.com/coupons/kohls) [Save an extra 30% off DSW clearance boots](https://www.wsj.com/coupons/dsw) brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties.
M&Ms maker, Mars, Inc., posted its announcement about actor Maya Rudolph Monday on Twitter. The company said it did not anticipate the blowback it got over ...
Rudolph will champion the power of fun to create a world where everyone feels they belong.” This is a Planters Baby Nut situation,” one wrote. “And we definitely didn’t think it would break the Internet. “We are confident Ms. [There’s gonna be a Super Bowl ad](https://twitter.com/austin_walker/status/1617547120873017346?s=20) where we see all the M&Ms out of work and desperate to be rehired and/or protesting their firing. But now we get it – even a candy’s shoes can be polarizing. It featured limited-edition candy bags with the female spokescandies. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.” [Congratulations on finding the weakest possible response to the dumbest manufactured outrage campaign](https://twitter.com/rob_sheridan/status/1617580938187378688). The company, Virginia-based Mars, Inc., also announced then that its two female characters would wear less-stereotypically female garb. [the company said in its Twitter post](https://twitter.com/mmschocolate/status/1617518785686274052). [He took M&Ms to task again last week](https://www.forbes.com/sites/danidiplacido/2023/01/13/tucker-carlson-is-once-again-mad-about-woke-mms/?sh=1ae165265607), ripping the company’s “ [Flip the Status Quo](https://go.skimresources.com?id=126006X1587346&xs=1&url=https%3A%2F%2Fwww.mms.com%2Fen-us%2Fflipthestatusquo)” campaign, which raised money to support women in creative industries.
M&M's has placed its “spokescandies” on “an indefinite pause” amid continued uproar in the US over the cartoon characters' arms, legs and minimal facial ...
“Until the moment that you wouldn’t want to have a drink with any one of them. And we definitely didn’t think it would break the internet,” it read. That’s the goal. We weren’t sure if anyone would even notice. M&M’s has placed its “spokescandies” on “an indefinite pause” amid continued uproar in the US over the cartoon characters’ arms, legs and minimal facial features. In the last year, we’ve made some changes to our beloved spokescandies.
M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.
NEW YORK — (AP) — Mars says it's pausing using its trademark M&M's spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing ...
Planters is also returning to the Super Bowl this year for the first time since 2020, with an ad featuring Mr. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. [the ruse did not go seamlessly.](https://apnews.com/article/ap-top-news-super-bowl-football-movies-us-news-06b79ce01fa8c7a54e651dff587a910c) Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. [revamped the M&M candies last year.](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871) which are featured in red, green, orange, yellow, brown and blue, [to give them more nuanced personalities](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871). Mars didn't say how long the pause would be for. Many spend millions more on marketing campaigns leading up to the big event.
Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the candy-coated chocolates brand inadvertently sparked ...
for its “wokeness” after it updated Green’s “sexy” footwear and rebranded its other colorful characters to be more inclusive and diverse. Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. I think little Maya would be thrilled to get to work with M&M’s.”
Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the candy-coated chocolates brand inadvertently sparked ...
for its “wokeness” after it updated Green’s “sexy” footwear and rebranded its other colorful characters to be more inclusive and diverse. Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. I think little Maya would be thrilled to get to work with M&M’s.”
The Fox News host attacked the minor brand changes as "woke" and declared that M&M's wouldn't stop until "you're totally turned off.
Skittles and M&M's are owned by the same parent company, Mars Wrigley. The Purple M&M is roughly the same size and shape as her Yellow and Blue male counterparts. The move comes after Fox News' Tucker Carlson spent months attacking minor brand changes to some of the characters as "woke." "But now we get it — even a candy's shoes can be polarizing." [tweeted](https://twitter.com/Skittles/status/1617581062603051008), "Our thoughts go out to the spokescandies." M&M's replaces its spokescandies with Maya Rudolph after Tucker Carlson's rants
M&M's is moving away from its spokescandies following a truly bizarre controversy, but what are new spokesperson Maya Rudolph's political views?
It's possible that M&M's may even be leaning into the "woke" label, although it's too early to say at this point. Because Maya's politics aren't neutral, and because the M&M's brand was only under attack from a particular brand of incredibly right-wing troll, there are some who believe that everything isn't as obvious as it may seem. Which is the last thing M&M's wanted, because we are all about bringing people together.” Naturally, Tucker Carlson devoted several segments of his show to the idea that the changes to the M&M's had ruined them and were yet another sign of our general cultural decline. In essence, they tried to make the candies more inclusive and made several of the female ones less sexy. Amid the political backlash, what are Maya Rudolph's political views?
NEW YORK — (AP) — Mars says it's pausing using its trademark M&M's spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing ...
Planters is also returning to the Super Bowl this year for the first time since 2020, with an ad featuring Mr. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. [the ruse did not go seamlessly.](https://apnews.com/article/ap-top-news-super-bowl-football-movies-us-news-06b79ce01fa8c7a54e651dff587a910c) Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. [revamped the M&M candies last year.](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871) which are featured in red, green, orange, yellow, brown and blue, [to give them more nuanced personalities](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871). Mars didn't say how long the pause would be for. Many spend millions more on marketing campaigns leading up to the big event.
M&M's spokescandies — the cartoon versions of the candies that appear in advertisements — will be paused indefinitely. The move comes after Fox News' Tucker ...
The Purple M&M is roughly the same size and shape as her Yellow and Blue male counterparts. Skittles and M&M's are owned by the same parent company, Mars Wrigley. "But now we get it — even a candy's shoes can be polarizing." The move comes after Fox News' Tucker Carlson spent months attacking minor brand changes to some of the characters as "woke." [tweeted](https://twitter.com/Skittles/status/1617581062603051008), "Our thoughts go out to the spokescandies." [tweeted](https://twitter.com/mmschocolate/status/1617518785686274052) Monday: "We weren't sure if anyone would even notice" the earlier change in spokescandies.
M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.
He couldn't help but take advantage of one last chance to own the libs. This text may not be in its final form and may be updated or revised in the future. Speaking of women in leadership positions... Last night, Carlson took a victory lap of sorts. For its newest face, the company turned to a biracial woman performer who helped raise money for Harris and other Democrats that Carlson routinely blasts. And there's also a plus-sized, obese Purple M&M. Tucker Carlson gets to notch the win, I guess. The Green M&M got her boots back but apparently is now a lesbian maybe? CARLSON: M&M's will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous, until the moment you wouldn't want to have a drink with any one of them. The company had announced it wanted to create a world in which everyone feels they belong. NPR's David Folkenflik reports that Fox News' biggest star made them part of the primetime culture wars. (SOUNDBITE OF TV SHOW, "TUCKER CARLSON TONIGHT")
M&M's has announced that it will put a pause on its “beloved” mascots after the characters had become caught up in the culture wars.
As part of M&M’s effort to “create a world where everyone feels like they belong”, the two “female” characters were given more sensible shoes, among other changes. Susan Credle was Creative Partner at the time, and has Fox News host Tucker Carlson waged war on the mascots with whole M&M’s introduced the purple character, But now we get it – even a candy’s shoes can be polarising. We weren’t sure if anyone would even notice.
The company said it has put a 'pause' on the mascots after a rebrand "broke the internet".
M&Ms parent company, Mars Inc, is reportedly planning a Super Bowl ad spot. "Now we get it - even a candy's shoes can be polarising. Tucker Carlson Tonight has been among the most prominent critics of the change.