Apple has dived into the live sports streaming arena in the last year, striking deals with Major League Baseball and Major League Soccer.
In particular, the Daily Mail newspaper notes that the current three year deal with Sky Sports and BT Sport expires in 2025. Don’t expect Apple to capture exclusive rights, like they did with MLS. MLS Season Pass is discounted for TV+ subscribers, and a selection of games will be available for free. That deal will cost Apple approximately $250 million per annum. [Apple TV+](https://tinyurl.com/getappletvplus)‘s most popular series, Ted Lasso, is based around the beautiful game. Apple also entered advanced negotiations with the NFL for Sunday Ticket, but that deal ultimately went to YouTube.
APPLE TV are reportedly preparing a bid for the rights to screen Premier League action.The top-flight's current rights deal domestically is with Sky.
And they are certain that the current £5.1billion over three years for the current rights are undervalued. They are hoping that the interest of US tech companies will now “drive up the price” of the next rights deal. And they claim that Apple TV’s offer could “transform the way” that the APPLE TV are reportedly preparing a bid for the rights to screen Premier League action. That means that the tender process for the next set of rights is due to begin later this year. Apple TV ‘enter fight for Premier League rights as they prepare to go to war with Sky Sports and BT Sport’
Apple TV is ready to enter the bidding war to show live English Premier League games, according to a new report. If the report turns out to be true, ...
Whether things will be different this remains to be seen, but there is no denying the fact that Apple now has even more money to splash around than it had back then. [Apple](https://www.pocket-lint.com/tv/news/apple/) is keen to add Premier League games to its growing collection of sports content in the Apple TV app. The current three-year deal is worth £5.1 billion and some club owners believe that to be undervalued. As for how much Apple TV would need to spend, the numbers are frankly staggering. The company has aired live Premier League games for 30 years. The