Prime drink

Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the ...

Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the country. Shoppers snapped up bottles of the £1.99 beverage, which became an internet sensation after it was launched by social media influencers Customers queued outside Aldi stores and ran to get their hands on the YouTuber-promoted Prime Hydration energy drink.

A UK supermarket chain went viral this week as customers lined up to buy bottles of the drink, produced by a company launched by popular YouTubers KSI and Logan ...

The product website says Prime Hydration "is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel" without caffeine, containing 20 calories per bottle. YouTubers KSI and Logan Paul have branched out into crossover boxing and (in Paul's case) professional wrestling, so a sports drink seems like a natural extension of their shared sporting pursuits. [The Guardian reported](https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydration-drink-ksi-logan-paul-queue) that customers queued outside UK Aldi stores "before dawn, jostled other shoppers and even dived headfirst into display units on Thursday" in order to get their hands on the product, which has thus far had a limited availability in Great Britain.

Shocking scenes unfolded at Aldi stores across the UK as shoppers fought off kids to get their hands on a popular new drink created by two mega YouTube ...

There were kids between the ages of 7 and 14, they were being pushed out of the way. [Aldi ](https://www.news.com.au/topics/aldi)stores as part of a Special Buys promotion, priced at £1.99 (approx. The drink, which currently isn’t on sale in Australia, retails for £24.99 per bottle (approx. During a live stream, the pair said they wanted to “rival the biggest companies on earth” with their products – including “Pepsi, Coke, Gatorade and Powerade”. Meanwhile, one shop assistant at Aldi a store in South East London said the store ran out of its limited stock within “minutes” of opening. “There were parents pushing children. The craze has even moved to online markets, with one savvy punter selling a “rare” bottle for a whopping $1800. Frankie Shaxted, deputy store manager of an Aldi store about an hour outside of London, said: “Stores were sent a limited number of units and that was gone within about 30 seconds.” Footage from one store shows a crowd of people, including both adults and young children, pushing and shoving around a cardboard box of the drink, desperate to get hold of some. Shocking scenes unfolded at Aldi stores across the UK as shoppers fought off kids to get their hands on a popular new drink created by two mega YouTube stars. Wild scenes unfolded at Aldi stores across the UK as shoppers fought off kids to get their hands on a drink created by two mega YouTube stars. AU$45) at supermarkets in the UK and US after launching at the start of 2022.

Multiple videos highlight United Kingdom shoppers fighting over the freshly released Prime drink popularized by YouTube creators KSI and Logan Paul.

While this UK Aldi quickly sold out of its Prime stock, it's likely that stores in the region will be resupplied as the product disappears so rapidly in an attempt to keep up with demand. [by Logan Paul and KSI celebrity boxing](https://gamerant.com/ksi-vs-logan-paul-rematch-date/), with an off-camera employee shouting the rules over the crowd noise. [KSI and Logan Paul](https://gamerant.com/ksi-logan-paul-floyd-mayweather/) available in North America, while UK customers are currently only able to choose between Lemon Lime, Ice Pop, and Blue Raspberry.

The sports drink is owned and promoted by popular YouTubers Logan Paul and KSI - who together boast more than 30 million followers on the video platform.

Rumour has it that this new drink will be available in every home soon.” “We dropped our first product, Prime Hydration in 2022 and since then, we’ve continued to worked countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.,” the pair write on the site. According to the Prime Hydration website, Paul and KSI created the drink to “showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function”. Viewers were “horrified” by the scenes that took place at one supermarket - as shoppers raced to snap up bottles of Prime Hydration. “I was in @AldiUK this morning was horrified by the conduct of people, staff were very rude and even worse than normal customer service,” another shopper wrote. Footage has emerged from the UK, showing Aldi shoppers embroiled in “absolute carnage” just to get their hands on a sports drink on special.

Aldi's UK supermarkets faced a rush of customers as it quickly sold out of an £1.99 ($2.40) energy drink launched by YouTube stars Logan Paul and KSI.