Nike

Ja Morant is the 23rd player in NBA history to receive a signature shoe.

As always, Nike's primary goal with basketball sneakers is prioritizing the comfort level for performance. He's the first point guard to join the Nike signature shoe ranks since 2014, and he's the 23rd overall player to get a signature shoe. [Nike athletes with a signature shoe](https://www.commercialappeal.com/story/sports/nba/grizzlies/2022/11/22/memphis-grizzlies-players-on-wearing-nba-signature-shoes-ja-morant/69641559007/).

Nike Unveils Ja Morant's First Signature Sneaker, the Nike Ja 1: Teaming up with the Cleveland Grizzlies player for a colorful basketball shoe.

“Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play,” Nike VP of Global Men’s Basketball Scott Munson said. A rainbow ombre swish is featured alongside a stylized “JA” above chevron, inspired by the “verticality, speed and sharpness” of Morant’s skills on the court. In tandem with announcing the news, Morant has debuted his first signature shoe, the Nike Ja 1.

Morant becomes the 23rd player in NBA history to receive his own signature sneaker with Nike.

He becomes the 23rd player in NBA history to receive his own signature sneaker with Nike. His daughter’s name is also stamped on the inner half of the shoe. — Ja Morant (@JaMorant)

The Nike Ja 1, Ja Morant's long-awaited first signature sneaker, will be debuted on the court during the Grizzlies' Christmas game and will release in 2023.

The Ja 1 is adorned by Morant’s first signature logo, inspired by his dynamic precision and determined approach to playing. “We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.” “It’s a shoe for underdogs who have the dawg in them,” said Morant about the Ja 1.

"Just being able to have a signature shoe with Nike, not a lot of guys have been able to achieve that," Morant said. "It's definitely a big milestone for me and ...

"And that's how I want everyone to feel when they wear the Ja 1 -- that they're beneath no one." "His authentic personality, deep love for his community and family and joy for the game make him very special -- on and off the court. His signature "JA" logo can be found along the tongue tab. The brand has touted that Morant is "Nike Basketball's first Gen Z signature athlete," and recently featured the Grizzlies star in its 50th anniversary campaign while looking toward the future of the company. "I feel like the most important thing was telling a story," Morant said. While the design and development process of a signature shoe usually takes around 18-24 months, Morant will debut the Nike Ja 1 early, with the shoe not expected to hit retail until later in 2023.

The weather is getting colder and colder, and Nike is bundling up with many a different pair. Alongside Winter-appropriate renditions of mainline classics ...

These, instead, are both dressed with “Glacier Blue,” though the former fixture mixes said cool tone with black to form a somewhat marbled, all-over pattern. [Giannis Immortality 2](https://sneakernews.com/tag/nike-giannis-immortality-2/) “Cool Grey” is comprised mainly of understated tones. Alongside Winter-appropriate renditions of mainline classics and signatures, the Giannis Immortality 2 is also helping celebrate the season, dressing up in a simple “Cool Grey” colorway.

Release date, plans and reaction from Nike and Ja Morant after the unveiling of his first signature shoe.

That's a part of the mentality and grind Morant wants others to feel when wearing the Ja 1. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.” is honored to partner with Ja Morant to serve the future of athletes and sport," Scott Munson, Nike VP, Global Men's Basketball said in the news release. The Ja 1 has a similar low-cut model, but the performative goals mimic those that you would expect of a sneaker from Morant. In a press release Sunday from Nike basketball, the brand introduced Morant as the first Gen Z signature athlete. Morant's logo features the letters JA above a chevron.

The Memphis guard becomes the brand's first Gen Z NBA signature athlete.

“Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. The All-Star is Nike Basketball’s first Gen Z signature athlete and the 23rd NBA player with his own shoe with the brand. “Nike is honored to partner with Ja Morant to serve the future of athletes and sport," said Scott Munson, Nike VP, Global Men's Basketball.