H&M Justin Bieber merch

Today in random celebrity feuds, it's Justin Bieber vs. H&M. Well, maybe calling it a feud is a bit much, but whatever is happening between the singer and ...

[post on Instagram](https://www.instagram.com/p/CmWQY4qNobu/), the merch included a white sweatshirt featuring a collage of Bieber photos, a [matching tote bag](https://www2.hm.com/en_us/productpage.1116490001.html) (the only item that appears to be available for purchase on the U.S. (Bieber was forced to cancel his [Justice World Tour](https://www.thecut.com/2022/09/justin-bieber-reveals-ramsay-hunt-syndrome-diagnosis.html) earlier this year for health reasons.) It also apparently included a cell phone case and a sweatshirt printed with the “Ghost” lyric “I miss you more than life.” Prior to posting on his stories, [Bieber commented](https://www.instagram.com/p/CmWQY4qNobu/c/17978572222867034/) on @jbiebertraacker’s photo, writing, “When everyone finds out I didn’t approve any of this merch smh.” On Monday, Bieber called out H&M on his [ “Ghost.”](https://www.thecut.com/2021/10/justin-bieber-diane-keaton-music-video.html) H&M responded with a statement, as obtained by the Cut, saying, “As with all other licensed products and partnerships, H&M followed proper approval procedures.” “SMH I wouldn’t buy it if I were you.” In a follow up post, he called the line “trash” and encouraged his fans to save their money, saying, “I didn’t approve it, don’t buy it.” It’s unclear if Bieber’s approval was actually required to sell the merch. [Justin Bieber](https://www.thecut.com/2022/04/justin-bieber-bleeped-out-grammys.html) vs.