Pickleball

The millennial CEO breaks down the role of tech in the pickleball boom, and why she joined a wave of entrepreneurs investing into America's fastest growing ...

“New technology in general, I think is really important to grow in this sport. Despite the big names and headlines, recreational-level interest hasn’t yet translated to massive crowds or record television ratings for pro pickleball events. “In terms of what we can do with technology, I think there's three pieces,” she said. “I think there's kind of two sides to [the pickleball boom], right? “But in order to be in sport, you need a pro circuit. The company, which raised In tennis alone, current and former players including James Blake, A graduate of NYU’s Stern School of Business, Goyal put her product management skills to work when she found herself struggling to find regular tennis match play after moving from New York to Connecticut for an ESPN job. “And if you don't have those things, then you're just not playing this sport. But the demand has also caused developers to sit up and take notice: YouFit Gyms, for example, never had a racquet sports category until it began outfitting its locations with purpose-built pickleball courts and The brand partnered with “What we see in pickleball, of course, is that it's a fast growing sport in America.