Melbourne Cup Form Guide

To celebrate the 'Race That Stops a Nation', here are the stories behind some of our favourite car logos featuring horses.

The Horse was and will always be black; I added the canary yellow background, the colour of the city of Modena.” That has mystery has been lost to time but perhaps truck giant Iveco might have a record of the origins of the logo, having bought the company outright in 1990. Stuttgart, where Porsche is headquartered, is the capital of Württemberg. There are differing stories around the origins of the Mustang name to Ford’s iconic sportscar. In Enzo’s own words: “When I won my first Savio Circuit in Ravenna in 1923, I met Count Enrico Baracca and Countess Paolina, parents of the flying hero. We used them to till the soil, we used them in battle and to haul cargo. Corre might have been an automotive pioneer, but he was no financial manager and in 1907, on the brink of bankruptcy, sold the company to Firmin Lestienne. By 1982, the company – now part of a joint venture with German tractor manufacturer Eicher – entered into an agreement with Mitsubishi to manufacture light commercial vehicles for the Indian domestic market. Eggert added Mustang to a list of potential names to be tested by focus groups. And to freedom, a perfect symbol for the automobile then. The car- (and truck- and bus- and tractor-) maker’s logo featured the winged horse, Pegasus, or Pegaso in Spanish. A totem of strength and of courage.