Betfair

To meet the Committee for Advertising Practice's (CAP) new gambling regulations, Betfair Casino has axed its dog-themed branding and replaced it with an ...

[Continue reading](/news/2022/11/01/brands-need-lower-prices-and-behave-more-sustainably-win-over-apac-consumers) Radio and digital out-of-home (DOOH) ads and sponsorship idents will support the TV ads, along with social content and digital activity. [Continue reading](/news/2022/11/01/epsol-n-tequila-drops-day-the-dead-streetwear-collection-designed-saner) [Continue reading](/news/2022/11/01/crest-and-oral-b-aim-close-the-smile-gap-among-all-american-children) To stay one step ahead, Betfair culled all its existing marketing that used animals and set about developing a compliant replacement. The ads feature Brett singing his own version of I Want It That Way by The Backstreet Boys.