Dietrich Mateschitz

Dietrich Mateschitz, co-founder and owner of the Red Bull brand, has died at the age of 78.

Asked what Verstappen’s recent title win would have meant to Mateschitz, Horner added: “Well, thankfully he got to see that. That’s what he did here in F1, proving that you can make a difference. What a great man – he’s few of a kind.

Mateschitz was instrumental in making Red Bull one of the world's largest energy drink companies, but also spearheaded the brand's ventures into sport.

That's what he did here in Formula 1." "What a great man. - Mateschitz was also involved in football, owning teams in Austria, Germany and the United States

The Austrian businessman, who founded the energy drink company in 1984, was instrumental in the brand's involvement in Formula 1.

Over a collection of images from his F1 career, the Flying Finn shares some cherished memories with MAURICE HAMILTON about his route to the top, annoying Ayrton Senna and Alain Prost, and that overtake in Spa… And Lady Luck has played her role this season in helping one driver start an F1 career - but, equally, put an early end to several drivers' title aspirations But is there a risk, asks MATT KEW, that too much of a good thing could end up being detrimental to the championship?

Red Bull owner Dietrich Mateschitz (R) congratulates Red Bull Formula One driver Sebastian Vettel of Germany for winning the championship and the Abu Dhabi ...

He lived in Salzburg with his long-term girlfriend and once said years ago that he drank 10 to 12 cans of Red Bull a day himself. Mateschitz was also the founder and owner of Red Bull Racing, a Formula 1 racing team based in Milton Keynes, Britain. He associated the Red Bull brand with adventure sports like surfing, mountain biking and cliff diving with the company eventually involved as a sponsor in a lot of them. The group achieved a turnover of 7.8 billion euros in 2021 and sold 9.8 billion Red Bull cans worldwide. market at the end of the 1990s. One year later, together with the Thai entrepreneurial family Yoovidhya, he founded Red Bull GmbH, in which he held a 49% stake.

There was no immediate word where he died, or a cause of death. The Austrian billionaire gained fame as the public face of Red Bull, an Austrian-Thai ...

Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987. Red Bull also operates soccer teams in top divisions across Austria, Germany, Brazil and the U.S. German league regulations prevented the company from naming the team Red Bull Leipzig -- its name in German, RasenBallsport, means "grass ball sport Leipzig'' but the club just refers to itself as RB Leipzig. "Desperately sad news that we've learned of the passing of Dietrich," Red Bull F1 boss Christian Horner said Saturday. It's important that we recognise everything he has contributed to the sport, but not just the sport because it goes way, way beyond that." The latter, which operates out of Italy as the company's junior team, was renamed Toro Rosso and today competes as AlphaTauri.

Dietrich Mateschitz, who became Austria's richest man peddling Red Bull as an “efficiency product”, has died.

His holdings included a 1908 Art Nouveau guest house that a steelmaker no longer needed, a remote country house on the shores of Wolfgangsee and a tavern built in 1603. Rather, Red Bull acts as a sales centre with a focus on marketing: annual spending amounts to 20 per cent of revenue, more than the cost to produce the drink. In a 2011 report, the American Academy of Pediatrics warned about potential adverse effects for youth consuming energy drinks. Absent from high-society events like galas or opera festivals, he and his longtime girlfriend, Marion Feichtner, preferred the privacy of their homes in the Salzburg and Styria regions. Beside the main product, it markets a variety of Red Bull beverages, from cola to tonics to cactus-fruit infused flavours. Known as Didi, Mateschitz co-founded Red Bull GmbH in 1984 with Thai businessman Chaleo Yoovidhya after discovering that the caffeinated beverage eased his jet lag during a trip to Asia.