NBA Games

2022 - 10 - 19

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Image courtesy of "Bloomberg"

The NBA's Secret Weapon for Winning Fans in Japan: Rakuten (Bloomberg)

On a recent Sunday afternoon, a basketball fan in a Cleveland Cavaliers jersey took his seat for a preseason NBA game in a sold-out arena.

The crowd went nuts anytime Hachimura touched the ball. Scores of people packed in to watch a pair of preseason games between the Washington Wizards — featuring This would have been unremarkable if not for the fact the game was taking place 5,000 miles away from US shores and the Cavaliers weren't even part of it.

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Image courtesy of "Forbes"

After The NBA Japan Games 2022, Japanese Fans Are Hungry For ... (Forbes)

The NBA Japan Games 2022 have come and gone, but Japanese fans are eager for more live viewing opportunities and the growth of the league in their country.

“Just to play in front of Japanese fans, it was a very special moment for me and the team and the country,” he said. “It was one of the great memories in my life,” he added. “I attended Game 1 and Saturday Night of the NBA Japan Games, Kokushi said. “This whole trip was special and different.” “It was a special moment for me, and this team, this country,” he said. “That’s what the game is about,” he said. While many Japanese kids play basketball in junior high and high school, its popularity as a spectator sport remains limited, so reaching adolescents at the age when basketball is a bigger part of their lives makes sense. “The best way to enjoy sports, not only the NBA, is to watch them live in an arena,” said Makoto Kokushi, a Los Angeles Lakers fan from Tokyo who works in the printing and publishing industry. Tanaka, for one, became an NBA fan in 2007 as a junior high school student when the league was still on TV, a fandom which has now persisted 15 years and counting. “Trying to build inspiration, confidence, fun for the next generation of kids that look up to us and love basketball, love sports.” “This showed us tons of Japanese guys love NBA Games.” And those experiences imprint, and make a level of difference.”

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Image courtesy of "Forbes"

Buzzer Renews NBA, WNBA Deals For Viewing Out-Of-Market ... (Forbes)

Buzzer, a mobile platform for live sports aimed at young people, has renewed its deals with the NBA and WNBA. The platform allows fans to watch games via ...

“We look at our partnership with FanDuel as one of a user engagement tool for NBA and WNBA games,” Han said. FanDuel’s odds are integrated into the Buzzer app, and ads for Buzzer appear in FanDuel’s app. In a lot of ways, it’s optimized for a device that the next generation engages with and uses.” With the FanDuel partnership, fans who bet on NBA or WNBA games through FanDuel are alerted to watch them via Buzzer. It involves Buzzer distributing live moments from boxing matches DAZN airs with the goal of people watching the clips and signing up for DAZN. In addition, young fans also are typically glued to their mobile phones searching social media and the internet, so Buzzer was created as a mobile platform that those fans could easily access. “The goal here is how do we become a bridge to the next generation and how do we address an audience that is not addressed by television,” Han said. “For a two-year-old startup, it’s incredible affirmation and I’m looking forward to seeing how Buzzer will continue to innovate and roll out features that bring mobile-first basketball fans back to the live window.” They can also purchase full access to NBA League Pass, which costs $99.99 for the entire season without commercials, and the WNBA League Pass, which cost $24.99 for the 2022 season that ended last month. The company, which now has 42 full-time employees according to Han, raised a $4 million seed round in March 2020 and a $20 million Series A round in March 2021, which was led by Sapphire Sport and Canaan Partners. Before founding Buzzer, Han was the director of live content at Twitter, where he negotiated deals with professional sports leagues to stream their games on the platform. “The market dynamics have shifted quite a bit as everyone has seen and experienced,” Han said.

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