Bros

2022 - 10 - 3

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Image courtesy of "The New York Times"

'Bros' Fails at the Box Office, as 'Smile' Arrives at No. 1 (The New York Times)

Promoted as the first gay romantic comedy from a major studio, “Bros” sold $4.8 million in tickets, about 40 percent less than expected.

In going after the widest audience possible, “Bros” may have fallen into a marketplace nether world — too straight for gay audiences, and too gay for straight ones, some analysts posited. In August and September, Universal brought “Bros” to film festivals and screened exclusive footage in cities across the United States. There is the possibility that studios, in their risk-averse way, will now point to the disappointing results for “Bros” as justification for passing on other theatrical films with L.G.B.T.Q. In its third weekend, “ [The Woman King](https://www.nytimes.com/2022/09/18/movies/the-woman-king-box-office.html)” (Sony) was third, selling about $7 million in tickets, for a cumulative $46.7 million. Studios have released 40 rom-coms in theaters over the last decade (four per year), compared to 212 during the 15 years before that (14 per year). Stoller also directed “Bros” and co-wrote the script. [Smile](https://www.nytimes.com/2022/09/29/movies/smile-review.html),” a new horror movie from Paramount Pictures that cost an estimated $17 million to make, was No. But the R-rated “Bros” was heavily promoted as historic — a first for mass-market, studio-driven cinema because it focuses on love and sex between two men. “Smile” received [strong reviews](https://www.rottentomatoes.com/m/smile_2022). “Bros,” the first gay romantic comedy from a major studio, arrived to an estimated $4.8 million in ticket sales in the United States and Canada, about 40 percent less than the low end of prerelease analyst expectations. “Bros,” starring Luke Macfarlane and It received [mostly positive reviews](https://www.rottentomatoes.com/m/bros_2022).

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Image courtesy of "Los Angeles Times"

'Smile' tops box office with horror as 'Bros' bombs (Los Angeles Times)

Horror film 'Smile' outperformed expectations with the biggest opening in nearly two months, as 'Don't Worry Darling' collapsed and rom-com 'Bros' surprised ...

“Last night I snuck in and sat in the back of a sold out theater playing BROS in LA,” he added. And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often.” 1 title this year, following previous blockbuster releases such as “Sonic the Hedgehog 2,” “The Lost City” and “Top Gun: Maverick.” Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.” Still, the highly anticipated film posted the third-lowest opening of the year among titles released in more than 3,000 theaters. “Smile” — which performed particularly well with moviegoers between the ages of 18 and 34 — also marks Paramount’s sixth No. The cast of “Smile” also includes Jessie T. “But Finn fleshes it out with some dizzying cinematography by Charlie Sarroff, a creepily effective score by Cristobal Tapia de Veer, and a believably twitchy lead performance from Sosie Bacon. Written and directed by Parker Finn, “Smile” stars Sosie Bacon (daughter of Kevin Bacon and Kyra Sedgwick) as a therapist who catches a sinister, fatal curse from one of her patients. Billy Eichner and Luke Macfarlane make an endearing pair of Mr. Meanwhile, Universal Pictures’ rom-com “Bros” underperformed in North American markets this weekend, debuting in fourth place with $4.8 million.

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Image courtesy of "Forbes"

Box Office: 'Bros' Flops With $4.8 Million Weekend (Forbes)

'Bros' is an original, R-rated, star-free comedy in a time when even Kevin Hart, Will Ferrell and Melissa McCarthy's movies have gone to Netflix.

should have existed (and might have flourished) 25 years ago, coming off the successes of The Birdcage and In and Out. It’s an outrage in terms of the time lost, careers unfulfilled and social progress left undone while Hollywood chased Lord of the Rings, Pirates of the Caribbean and Shrek and then spent a decade chasing The Avengers as a skewed ‘only hetero white men can save us from Al Quada’ reaction to 9/11. Hollywood kinda-sorta pulled its head out of its ass in the mid-2010s concerning the commercial value of ‘not a white guy’ movies, only to crash into a new normal whereby studio programmers have far less theatrical potential than they did in pre-streaming times. Hollywood ignored its late-90s inclusive success stories (Waiting to Exhale, Rush Hour, Anaconda, etc.) and spent the 2000s and most of the 2010s chasing four-quadrant ‘white guy discovers he’s the special and saves the day while getting the girl’ action fantasy franchises. I think the film falls into the same trap, thriving when it’s ‘just’ a rom-com but stopping dead in its tracks to congratulate itself on its existence and hit every LGBTQIA discussion point. However, the film earned an A from Cinemascore and has 91% and 7.18/10 on Rotten Tomatoes, so (like Smile, which I felt was a warmed-over, inferior riff on its cinematic predecessors), I’m clearly in the minority.

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Image courtesy of "Deadline"

'Bros': Billy Eichner Reacts To “Disappointing” Box Office Results ... (Deadline)

Billy Eichner is getting the box office results of his movie Bros and although the film is underperforming, he's "proud" of the work he did on the big ...

And it is special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. Eichner acknowledged that the romantic comedy he stars in isn’t tracking within a certain segment of the population in the country. [Billy Eichner](https://deadline.com/tag/billy-eichner/) is getting the [box office results](https://deadline.com/2022/10/box-office-smile-dont-worry-darling-harry-styles-1235131625/) of his movie [Bros](https://deadline.com/tag/bros/) and although the film is underperforming, he’s “proud” of the work he did on the big screen.

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Image courtesy of "TMZ"

Billy Eichner Seems to Blame Homophobia for 'Bros' Low Box Office (TMZ)

The comedian-turned-actor took to Twitter Sunday to acknowledge the low ticket sales -- the movie only raked in $4.8 million domestically, placing 4th this ...

He writes, "Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is." the movie was positively reviewed by critics and normies alike -- so by all accounts, it's pretty darn good. And that’s disappointing but it is what it is.— billy eichner (@billyeichner)

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Image courtesy of "Variety"

'Bros' Star Billy Eichner Reacts to 'Disappointing' Box Office Opening ... (Variety)

"Bros" writer and star Billy Eichner shares that he's still "very proud" of the LGBTQ rom-com, despite its disappointing opening weekend.

Though “Bros” carries a modest $22 million production budget, it will likely struggle to achieve profitability, considering its disappointing debut. “Last night I snuck in and sat in the back of a sold out theater playing ‘Bros’ in LA. “America, fuck yeah,” Eichner wrote.

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Image courtesy of "Jordan Ruimy"

Billy Eichner Hints Homophobia Played a Part in 'Bros' Bombing ... (Jordan Ruimy)

It was inevitably going to be said. In fact, it had to be said. When a movie bombs the way “Bros” did this weekend then there absolutely has to be a ...

Then again, if we go by ‘Woman King’ logic, “Bros” could become a real success if it just breaks even. In fact, it had to be said. It was inevitably going to be said.

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Image courtesy of "Bloomberg"

Horror Pic 'Smile' Happy At No. 1; 'Bros' Starts in 4th (Bloomberg)

(AP) -- Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Paramount's “ Smile ” topped the North ...

Universal’s “ Bros ” launched with an estimated $4.8 million to take fourth place behind “Don’t Worry Darling" ($7.3 million) and “The Woman King" ($7 million). But opening weekends likely aren’t the final word on either “Bros” or “Smile.” Horror movie audiences are generally front-loaded, dropping off steeply after the first weekend, while something like “Bros,” which got great reviews and an A CinemaScore, suggesting strong word-of-mouth potential, is a movie that could continue finding audiences through the fall. (AP) -- Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October.

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Image courtesy of "Variety"

'Smile' Leads Box Office With Scary Good $22 Million Opening, 'Bros ... (Variety)

The Paramount horror film "Smile" landed an impressive No. 1 opening, beating Billy Eichner's LGBTQ romantic comedy "Bros" at the domestic box office.

Universal will try again this month with the release of the George Clooney and Julia Roberts “meet cute,” “Ticket to Paradise.” We’ll see if that film fares better when it opens on Oct. Romantic comedies were once a reliable theatrical genre, but with the notable exception of “The Lost City,” which boasted the combined star power of Sandra Bullock and Channing Tatum, it’s rare for one to score at the box office. Universal expressed optimism that the critical notices and the positive audience reaction (“Bros” earned an “A” CinemaScore) will fuel word-of-mouth and help the movie stick around in theaters. “Smile” attracted an audience that was 52% male, with the bulk of ticket buyers, some 68%, ranging in age from 18 to 34. “Smile” is the latest hit in what has been a sizzling run for Paramount. As the box office enters October, the horror genre will continue to take center stage with Universal’s “Halloween Ends” releasing in two weeks and hoping to cash in on the seasonal thirst for thrills and chills.

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Image courtesy of "Screen Rant"

Bros Debuts Below Expectations, Earns Just Half Box Office ... (Screen Rant)

Starring Billy Eichner and directed by Nicholas Stoller (Forgetting Sarah Marshall), Bros was marketed heavily as an LGBTQ+ romantic comedy from a major studio ...

Universal Pictures' previous comedy, Easter Sunday opened in seventh place at the box office with an opening weekend of $6 million, putting it above Bros. Bros opening weekend is well below box office expectations which suggested the film could open between $8 to $10 million. While Bros was the target of homophobic review bombing, audiences who actually went to go see the movie were satisfied as it earned an A grade from CinemaScore, indicating the movie had strong box office potential.

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Image courtesy of "IndieWire"

'Smile' Grosses $22 Million, 'Bros' Must Make Do with $4.8 Million (IndieWire)

“Smile” (Paramount), an original horror title costing a reported $17 million, was the least-heralded wide studio release since Labor Day.

“Sirens” (Oscilloscope), a Lebanese documentary about a female metal band, had an encouraging exclusive New York opening of $8,890. The mid-life romance with Sigourney Weaver and Kevin Kline grossed below what “Vikham Vehda” (reliance), another Indian release did in only half as many locations. Playing in only 504 theaters, “Ponniyin Selvan I” (Sarigama), a Tamil Indian historical epic, grossed $4.1 million, good enough for #6. This raised our rolling four week comparison to three years ago to a still bad 47 percent. Of note, despite an A Cinemascore compared to B- for “Smile” (typical for horror films), “Bros” fell five percent Saturday, while “Smile” rose four percent. Olivia Wilde’s film has taken in $33 million, with close to $50 million domestic still possible on a $35 million budget. Its notoriety likely helps in further post-theatrical life ahead. “Don’t Worry Darling” (Warner [Bros](https://www.indiewire.com/t/bros/). [Smile](https://www.indiewire.com/t/smile/)” (Paramount), an original horror title costing a reported $17 million, was the least-heralded wide studio release since Labor Day. But both had major stars at the top of their appeal, and the latter a major awards push. But rom-coms, though central to streaming, are nearly extinct on the theatrical level. This is Paramount’s sixth #1 opener of the year, more than any other studio.

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Image courtesy of "Economic Times"

'Straight People Just Didn't Show Up', Bros star Billy Eichner ... (Economic Times)

Billy Eichner has commented on the poor box office performance of his LGBTQ romance comedy "Bros," stating that straight people, particularly in certain ...

The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). That is disheartening, but it is what it is, Billy Eichner further added. He believes that despite outstanding reviews, high Rotten Tomatoes ratings, an A CinemaScore, and so forth, straight people, particularly in some regions of the country, did not turn up to watch "Bros."

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Image courtesy of "NationalWorld"

Bros: movie UK release date, who stars in 2022 film with Billy ... (NationalWorld)

Get all of the latest Film news from NationalWorld. Providing fresh perspective online for news across the UK.

Two we’re aware of ahead of the film’s release are Amy Schumer as Eleanor Roosevelt and late-night talk show host Seth Meyers as Harvey Milk. Advertisement [The Guardian](https://www.theguardian.com/film/2022/sep/10/bros-review-billy-eichners-all-lgbtq-romantic-comedy-is-a-winner) said watching the film was like being “shepherded through the easy motions of a romantic comedy by people who know what they’re doing for once”, and said Bros is “big and clever in a way that so few films of this scale are these days.”

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Image courtesy of "digitalspy.com"

Bros' Billy Eichner defends film's poor box office performance (digitalspy.com)

On Twitter, Eichner said: "Last night I snuck in and sat in the back of a sold out theatre playing Bros in LA. The audience howled with laughter start to finish ...

On Twitter, Eichner said: "Last night I snuck in and sat in the back of a sold out theatre playing Bros in LA. "Everyone who ISN’T a homophobic weirdo should go see Bros tonight! "Rolling Stone already has Bros on the list of the best comedies of the 21st century. And that’s disappointing but it is what it is. What’s also true is that at one point a theatre chain called Universal and said they were pulling the trailer because of the gay content. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros.

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Image courtesy of "The A.V. Club"

Nicholas Stoller tried to make a Brokeback parody in Bros—but no ... (The A.V. Club)

The director and co-writer of Bros reveals the Oscar-bait film-within-a-film he and Billy Eichner wanted to shoot.

And when I was cutting the movie—you know, you try lots of stuff—and I actually removed that part of the movie, just to see how the movie would play. But yeah, from the beginning, Billy and I barely even talked about it; we were like, “This is going to have a lot of sex in it.” And also to have sex-driven set pieces, those get the biggest laughs routinely. And with this, the challenge was—and we talk about it in the movie—the rules are very different. But the rules are different in gay love stories and in gay relationships. And it was something that Billy was much more sensitive to than I am. Because I love romantic comedies, I think a good rom-com is very hard to make, and so relatable and so human. And so I’d worked with Billy—I knew him, obviously, from Billy On The Street and was a big fan of his—and I cast him in Neighbors 2. We wanted to shoot a few scenes from it actually in the movie theater, like we shot like Luke and Billy watching the movie. And particularly when I’m doing a romantic comedy, I just have to watch that one. NS: I think if it was the third one of these, we probably wouldn’t feel the need to do that. And I think it will continue, hopefully very quickly, and hopefully we’re part of that. How that didn’t come together is just one of the aspects of making Bros that Stoller revealed in this thoughtful conversation with The A.V.

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Image courtesy of "cleveland.com"

Horror pic 'Smile' happy at No. 1; 'Bros' starts in 4th (cleveland.com)

Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Paramount's “Smile " topped the North American charts ...

“It was a solid weekend,” Dergarabedian said. Notably, the film with the highest per-theater average was the Indian epic “Ponniyin Selvan: I,” which earned $4.1 million from just 510 theaters. “That Saturday uptick bodes well for the long-term playability.” Playing in 3,645 locations, “Smile” started strong with $2 million from Thursday night previews, too, and had a 4% uptick Saturday, which is almost unheard of for genre films that usually decline after the first night. “It’s remarkable, particularly when you take the budget into account. The historical war epic directed by Gina Prince-Bythewood stars Viola Davis as an Agojie general and has made $46.7 million. Since premiering at the Toronto International Film Festival last month, the film has gotten stellar reviews from critics and also been the target of “review bombs” on IMDB. “Everyone who sees it absolutely loves it,” said Jim Orr, Universal’s president of domestic distribution. It’s also hard to compete with a new horror movie in October. The site last week removed removed hundreds of one-star reviews for “Bros” that were logged before the film was released. It is not unusual for R-rated comedies to open modestly and catch on later. [Bros](https://apnews.com/article/bros-movie-billy-eichner-rom-com-judd-apatow-91e789e80244245717cbc55ca8c739da) " launched with an estimated $4.8 million to take fourth place behind “Don’t Worry Darling” ($7.3 million) and “The Woman King” ($7 million).

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Image courtesy of "NBC News"

'Bros' star Billy Eichner reacts to 'disappointing' box office opening (NBC News)

Billy Eichner has shared his thoughts regarding the meager box office opening for his LGBTQ romantic comedy “Bros,” writing that “straight people, ...

Though “Bros” carries a modest $22 million production budget, it will likely struggle to achieve profitability, considering its disappointing debut. “Last night I snuck in and sat in the back of a sold out theater playing ‘Bros’ in LA. And that’s disappointing but it is what it is.”

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Image courtesy of "CNN"

Billy Eichner weighs in on 'Bros' disappointing box office debut (CNN)

Despite a positive critical response, Billy Eichner's film "Bros" had a lackluster opening weekend at the box office.

It is also the first to feature an entirely LGBTQ+ cast. “Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out,” Eichner began a series of tweets on Sunday.

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Image courtesy of "NPR"

Billy Eichner says straight people 'just didn't show up for Bros' at the ... (NPR)

The film is the first gay romantic comedy with a mostly LGBTQ cast to be given a wide release by a major studio. It took in a disappointing $4.8 million in ...

"Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc,," tweeted the film's star, producer and co-writer, "straight people, especially in certain parts of the country, just didn't show up for Bros. And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don't get this opportunity often." Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros.

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Image courtesy of "The A.V. Club"

Billy Eichner thinks straight people staying home had a hand in Bros ... (The A.V. Club)

"Straight people, especially in certain parts of the country, just didn't show up for Bros,” Eichner says. "And that's disappointing but it is what it is."

“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros,” Eichner writes. “And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often.” “Everyone who ISN’T a homophobic weirdo should go see BROS tonight! After starting on a high note, Eichner moves to the negative stuff. But after the unabashedly queer film underperformed at the box office over the weekend, Eichner [posted on Twitter](https://twitter.com/billyeichner/status/1576684997095804928) to take the heterosexual masses to task. It was truly magical,” Eichner writes.

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Image courtesy of "Page Six"

Billy Eichner blames straight people for 'Bros' flopping at the box office (Page Six)

Billy Eichner reacted to his movie "Bros" flopping at the box office over its opening weekend, tweeting that "straight people ... just didn't show up."

we’re not dating,” he said at the New York City premiere of the Nicholas Stoller-helmed film. [Everyone who ISN’T a homophobic weirdo](https://pagesix.com/2022/06/06/billy-eichner-says-hollywood-is-homophobic-hypocritical/) should go see BROS tonight! “Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. [“f–king” his hunky co-star Macfarlane](https://pagesix.com/2022/09/21/billy-eichner-jokes-hes-fking-his-bros-co-star-luke-macfarlane/), 42, in real life and that the sex was “amazing.” “Bros,” which had a $22 million production budget, landed in fourth place at the box office, trailing behind “Smile” ($22 million), “Don’t Worry Darling” ($7.3 million) and “The Woman King” ($7 million). And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often.

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Image courtesy of "Vanity Fair"

Billy Eichner Says 'Bros' Bombed Because “Straight People Just ... (Vanity Fair)

The first gay rom-com to be released by a major studio, starring and written by Eichner, made just $4.8 million in its opening weekend.

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Image courtesy of "Decider"

Billy Eichner Blames "Straight People" for 'Bros' Box Office Flop (Decider)

The film is “the first gay rom-com from a major studio with an openly LGBTQIA+ principle cast,” and upon its Sept. 30 release, was marked a box office flop for ...

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Image courtesy of "The Cut"

Billy Eichner Is Disappointed With the Straights (The Cut)

After months of fanfare, Billy Eichner's 'Bros,' the first gay romantic comedy released by a major Hollywood studio, opened in theaters this weekend.

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Image courtesy of "Variety"

Dot-Marie Jones Slams Low Turnout for 'Bros': 'It's Not Contagious, F ... (Variety)

After a low opening turnout in theaters for LGBTQ rom-com “Bros,” writer and star Billy Eichner wrote on Twitter Sunday that it was “disappointing” that ...

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Image courtesy of "Vulture"

Stop Saving the Rom-com (Vulture)

As an empty vessel of a genre, the romantic comedy is not worth saving, though what it once contained probably is. Imagine what Bros could be if it weren't ...

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Image courtesy of "pride source.com"

How Optics and Inclusion Tussle for Space in 'Bros' (pride source.com)

Not all gay people are nice,” says Bobby Leiber, played by Billy Eichner as the lead character in “Bros,” the new Judd Apatow-produced feature which.

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Image courtesy of "Variety"

Why Did Billy Eichner's 'Bros' Bomb at the Box Office? Straight ... (Variety)

Coming out of the pandemic, star power has become far more integral to successfully opening an original title that's not a superhero movie or a horror movie, ...

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Image courtesy of "FRANCE 24"

'Bros' creator blames missing straight audiences for gay rom-com flop (FRANCE 24)

"Bros," billed as the first gay rom-com from a major Hollywood studio, flopped at the box office because straight people "just didn't show up," its creator ...

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