PGA Tour

Enhancing in-person and online events is par for the PGA Tour's course. We talk digital customer experiences with the Tour's fan engagement lead.

But if we can free up some of that time for the data scientists to focus on deeper analytics and segmenting, I think we'll be better off and just let the tech do some of the lifting for us. I mean, there's a lot of these emerging opportunities that we see as a way to grow and diversify our fan base and to engage younger fans. [orchestration](https://www.techtarget.com/searchcustomerexperience/news/252510417/More-marketing-personalization-from-AWS-Pegasystems). Betting is going to be a huge opportunity in the future. We do have a lot of very rich fan data from a lot of different sources, whether it is ticket buyers, people registering on our digital platform, signing up for newsletters, playing We are basically doing all that data science work internally, and we've got the horsepower to do it. [environment right now](https://www.techtarget.com/whatis/feature/The-Great-Resignation-Everything-you-need-to-know) is different. From an experience delivery standpoint -- front-end, fan-facing technologies -- we use Adobe almost exclusively: Marketo for email, Adobe Experience Manager on all of our digital platforms. We also collect feedback from users of our digital platforms through our fan panel. We also have a lot of other stakeholders that we would consider customers. You can engage on site of a tournament, through social media, streaming, television, betting, the list goes on and on. We've got a very diverse and rich ecosystem just within the fan space.

The PGA Tour has fired back against LIV Golf's antitrust lawsuit, countersuing the Saudi-backed circuit in a United States district court.

A tentative date for summary judgment in the antitrust case is set for July 23, 2023, where the tour will likely seek to dismiss the case. The PGA Tour scored an early victory against LIV Golf when a U.S. Sources told Golf Digest the tour didn’t originally countersue as it didn’t want to battle its former players, but the addition of LIV into the suit, coupled with many of the aforementioned players withdrawing their names, opened this litigious avenue. The trial date expected to begin on Jan. “LIV’s statements regarding golfer freedom are a thinly veiled public relations ploy concocted to disparage the tour and deflect criticism from LIV’s own restrictive business model.” Any existing player sponsors also must be introduced to LIV, and that players must wear LIV-branded apparel.

The PGA Tour filed a counterclaim against the breakaway, Saudi-backed LIV Golf series, which has accused the tour of antitrust violations.

“With LIV’s involvement in these issues, the players’ rights will be protected, and I no longer feel it is necessary for me to be part of the proceedings.” Four of the players had already removed themselves from the suit, and on Tuesday, four more players — Phil Mickelson, Talor Gooch, Ian Poulter and Hudson Swafford — withdrew. At the Alfred Dunhill Links Championship in St. [11 former PGA Tour players](https://www.nytimes.com/2022/08/03/sports/golf/liv-golf-pga-tour-lawsuit.html), and LIV joined in late August. In its counterclaim, the PGA Tour, which LIV is suing for antitrust violations, said the upstart series had “tortiously interfered” with the tour’s contracts with golfers who had left to join LIV. The suit comes weeks after PGA Tour stars, including Tiger Woods,

The PGA Tour has filed a counterclaim against Saudi-funded LIV Golf, accusing the rival league of inducing top...

In its response, the PGA Tour said LIV Golf's own business plan "demonstrates this is fiction." Instead, it is a cynical effort to avoid competition and to free ride off the tour's investment in the development of professional golf," the response said. A federal judge denied the request. Players who signed with LIV Golf were suspended for not having a release. Greg Norman, the CEO of LIV Golf, has said players should be able to be free agents who can compete anywhere. Mickelson said his involvement was no longer necessary with LIV Golf now suing the tour.

'Right these wrongs': Golf's civil war set to erupt as PGA move sets up legal showdown.

“LIV has executed a campaign to pay the LIV Players astronomical sums of money to induce them to breach their contracts with the TOUR in an effort to use the LIV Players and the game of golf to sportswash the recent history of Saudi atrocities and to further the Saudi Public Investment Fund’s Vision 2030 initiatives,” the PGA Tour claimed. “Indeed, a key component of LIV’s strategy has been to intentionally induce Tour members to breach their Tour agreements and play in LIV events while seeking to maintain their Tour memberships and play in marquee Tour events, like The Players Championship and the FedEx Cup Playoffs, so LIV can free ride off the Tour and its platform. The PGA Tour has countersued LIV Golf, claiming the breakaway competition offered “astronomical sums of money” to “sportswash the recent history of Saudi atrocities”.

The PGA Tour has filed a countersuit against the LIV Golf Series, claiming the renegade circuit interfered with contracts the Tour had with its players.

The $750 million sought is for actual and compensatory damages; Reed claims he lost multimillion-dollar sponsorships as a result of being defamed by Chamblee et al. "We remain confident that the courts and the justice system will right these wrongs." Phil Mickelson and three others are the latest to ask for removal as plaintiffs from the lawsuit.

The 2023 Vic Open will also coincide with the Victorian Inclusive Championship for golfers with a disability and the Australian Wheelchair Golf Championship ...

4 Minjee Lee and her younger brother, Min Woo Lee, who is emerging as one of the best young players in the world. The Championship is a 36-hole tournament for seated golfers who play the game through assisting equipment such as the Ottobock Paragolfer. The Vic Open is part of an exciting summer of golf in Australia that includes the return of the ISPS HANDA Australian Open after a two-year gap and reinvented as a mixed-gender event, four Webex Players Series tournaments with men and women competing for the same prize, and the return of the New Zealand Open at Millbrook.

The PGA Tour fired back against LIV Golf in a court battle between the tournament organizers, claiming the Saudi Arabia-backed upstart is competing unfairly ...

[IMAGE: Jamie Squire]. The PGA Tour has fired back against LIV Golf's antitrust lawsuit, countersuing the Saudi-backed circuit in a US District Court.

The trial date expected to begin on January 8, 2024. Any existing player sponsors also must be introduced to LIV, and that players must wear LIV-branded apparel. “LIV’s statements regarding golfer freedom are a thinly veiled public relations ploy concocted to disparage the tour and deflect criticism from LIV’s own restrictive business model.”

The countersuit comes first with an answer to the amended complaint by LIV Golf. While eight of the original plaintiffs (the lead of which was Phil Mickelson) ...

The tentacles of LIV Golf vs. The PGA Tour says it cannot admit or deny that happened because it is currently “without sufficient evidence.” All of which leads us to the next stages of the lawsuit: discovery. In other words, we expected some answer from the Tour to the dozens of anticompetitive allegations LIV Golf claimed. In total, there were more than 300 paragraphs in the original complaint, which stretched more than 100 pages, all of which the Tour would be issuing some response to. Reed, who had originally filed a $750 million defamation suit at Brandel Chamblee and Golf Channel, withdrew that suit from the state of Texas, only to refile it in the Middle District Court of Florida, in Jacksonville. “Both LIV and the Player Plaintiffs baked the financial cost of their suspensions into LIV’s exorbitant signing bonuses, making the Player Plaintiffs whole.