Dylan Alcott

Rexona has brought in 2022 Australian of the Year Dylan Alcott to fight the narrow definition of what a typical “mover” looks like in its latest brand ...

We want to create a world where everyone has the confidence to move more, regardless of sexuality, gender, race, disability, and body shape.” We want to create a world where everyone has the confidence to move more, regardless of body shape, gender, race, sexuality, or disability.” Rexona keeps people fresh, which gives them confidence to move, but that is clearly not enough, we need to change the perception of who a typical mover is to really get people going. In addition to conducting the research, Bastion managed all consumer and earned PR, digital comms and creative strategy, concept development and production of all local digital campaign assets. John McKeon, marketing director, Rexona explained: “we were surprised to learn that many Australians move less because they don’t fit the stereotypical mould of a ‘mover’. One of my greatest achievements in life is not only overcoming physical barriers but overcoming the mental barriers to confidently move freely and play elite sport at the highest level,” said Alcott.