Staff at Australian tech startup Metigy say they are “shell-shocked” by the news of its administration, a move which has impacted 75 employees and appeared ...
The company completed a $20 million raise in 2020, a move it said would empower its growth in the United States and southeast Asia. The Metigy platform includes video creation and image editing systems, a live ad creation tool, and a ‘marketing command center’ providing “recommendations tailored to your brand”. Staff at Australian tech startup Metigy say they are “shell-shocked” by the news of its administration, a move which has impacted 75 employees and appeared to take industry onlookers by surprise.
Metigy, an adtech startup offering AI-powered marketing solutions for small businesses has been placed in the hands of administrators, with the loss of 75 jobs.
“I am beyond grateful to have met this group of people who I now call friends and I’m so sad that we don’t get to continue on this rollercoaster together. I can arrange introductions to members of our team and provide further information as required.” It’s believed that the company was being touted to investors in recent months with a $1 billion valuation as it sought fresh capital. It’s an experience that teaches us so much about ourselves and I will always choose it.” Lawyer Myra Beal, who left legal firm Herbert Smith Freehills less than 12 months ago to become Metigy’s Chief of Staff and General Counsel, said: “My heart breaks for the 75 amazing and talented employees that have been let down today. “It’s heartbreaking to have our journey cut short so early, when I could see that we were turning a corner with the product in the last few months and what was coming up in the next few months.”
Down-and-out Metigy's investors want to see an urgent and independent review of the company's books, as they try to make sense of how a near unicorn could ...
Sarah Thompsonhas co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Australia’s corporate regulator, ASIC, declined to comment when asked if it was involved in the administration. Connect with Anthony on He has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. “We are exploring the urgent sale of Metigy’s assets and intellectual property as part of the voluntary administration process and consider a sale could be an outcome in this process,” the statement said. In a statement on Tuesday, Cathro’s partners said they were investigating a sale of the company’s assets and intellectual property and seeking a “quick resolution”.
Metigy, founded in 2015 by CTO Johnson Lin and CEO David Fairfull, appointed Cathro Partners as administrators on Friday night. On Monday, it is believed that ...
It had made (dollar)2.5 million in investments in 2020 and (dollar)5.3 million in investments in the following year. The business served as an illustration for investors of a start-up that was performing well and could soar in value if it made an initial public offering. According to a presentation for that round of funding, Metigy had more than 25,000 clients in 92 countries and saw a more than 300 percent increase in revenue in 2020 and 2021, according to the Australian Financial Review.
Australian tech firm Metigy, founded in 2015 by CEO David Fairfull (pictured) and CTO Johnston Lin, appointed administrators Cathro Partners on Friday ...
'We are exploring the urgent sale of Metigy's assets and intellectual property as part of the voluntary administration process and consider a sale could be an outcome in this process,' they said. CEO David Fairfull had previously helped build and sell two tech companies - We Are Social, sold to China's BlueFocus in 2013, and The Brave Group, sold to Powerlan in 1999. There had been talk of expanding in the US and South-East Asia and floating the company on the ASX. Co-founder and CEO of Metigy David Fairfull (pictured) had previously helped build and sell two other start-ups, We Are Social and The Brave Group A presentation for that round of funding claimed Metigy's revenue surged more than 300 per cent in 2020 and 2021 and it had more than 25,000 clients across 92 countries, reports the Australian Financial Review. About 75 staff are understood to work for the company and were notified on Monday, with some writing online they had no clue of the situation.
Staff who worked for an Australian tech company have been left “shell-shocked” by its sudden collapse after it planned to raise money with a valuation of $1 ...
“We are exploring the urgent sale of Metigy’s assets and intellectual property as part of the voluntary administration process and consider a sale could be an outcome in this process,” they said. Stream more business news live & on demand with Flash. 25+ news channels in 1 place. He said that the “growth team never failed to deliver” with a list of achievements in their short time, including acquiring roughly 38,000 users from a base of just a few thousand, rebuilding the website leading to significant improvements in conversion rates and a full rebrand. New to Flash? Try 1 month free. “It’s heartbreaking to have our journey cut short so early, when I could see that we were turning a corner with the product in the last few months and what was coming up in the next few months.” It’s not because we didn’t care enough or because we did a bad job or the market conditions weren’t in our favour – and that will always be the toughest thing to deal with when you work as hard as we did,” she wrote.
Metigy, an Australia-based, machine-led marketing platform, has gone into voluntary administration leaving its 75 staff without jobs. The administrators are ...
Or if you have a news story or tip-off, drop us a line at [email protected] "I am beyond grateful to have met this group of people who I now call friends and I'm so sad that we don't get to continue on this rollercoaster together. It's an experience that teaches us so much about ourselves and I will always choose it."
Law firm Allens introduced insolvency boutique Cathro Partners to marketing technology business Metigy, only hours before it was tipped into administration.
Sarah Thompsonhas co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Cathro Partners was set up by Simon Cathro, a former insolvency partner at Worrells, EY and Deloitte, last year. Connect with Anthony on He has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Metigy went into administration on Friday night, and its 75 staff were informed and let go on Monday. They were shocked, despite some claiming not to have been paid for the past month, as were a bunch of investors, who had been in talks with the company about another funding round that would’ve valued it at about $1 billion. He hired Blundell, another former Worrells partner, soon after.
Australian marketing platform Metigy has gone into voluntary administration, leaving 75 staff jobless and "shell-shocked".
In a small ray of sunshine on the situation, the freshly unemployed team have joined forces to create a Google doc listing all the staff currently looking for work, with people reaching out across multiple platforms to offer new jobs to the laid-off employees. “It’s not because we didn’t care enough or because we did a bad job or the market conditions weren’t in our favour – and that will always be the toughest thing to deal with when you work as hard as we did,” said Riley. A number of now former staff have spoken out on LinkedIn to voice their disappointment at the news, with senior brand & content lead Clare Riley describing all the great work she and her team had planned.