Netball Australia

The organization had reportedly been surviving off government handouts even before the pandemic. Article continues after advertisement. According to the ...

Netball Australia Chief Executive Kelly Ryan says the sport’s officials cannot be paralyzed by fear to make the tough decisions but confirmed the sport was struggling. According to the report, Netball Australia has lost $7.2 million over the past two years and has bank debts of approximately $4 million. Netball Australia is reportedly on the brink of collapse, owing over $11 million after a bumpy ride out of the pandemic.

The organisation is drowning in debt after scrapping the trans-Tasman competiton in 2016.

“We are the number one sport for women and girls in the country and we want to make sure it’s achieving the value that it deserves.” “Courts continue to be full day in, day out, with many girls and boys playing netball across the country,” she said. The boss of Netball Australia has reassured players and fans the organisation is not going to collapse.

Kelly Ryan, who took over as CEO last year, says the game must consider "opportunities outside the sport" as it looks to rebound from its debts.

We did think that was in the best interests of the sport," she said. "I think that the league is phenomenal. "The sport offers a lot and gives back a lot, so we just need to be focused that it is a commercial asset, that netball is a commercial business, and we need to start thinking with that mindset so we can change the way it's been tracking."

Super Netball's rapid on-court evolution since the 2016 decision to split with New Zealand has not been matched off it.

While the rule change itself was questionable, more concerning is that it appears to have been considered enough to simply create an audience for itself – without the marketing or game day experience behind it to bring in and connect that audience to the sport. The decision to leave was made and announced before Australia negotiated its own new broadcast deal with Channel Nine – spruiked at the time as ground-breaking and momentous. On the court, the Suncorp Super Netball competition is the best in the world. This fork-in-the-road moment is worth examining more closely, as it is indicative of many of the issues that continue to plague the sport. While on the international stage, little could separate the two countries, at a domestic level there was a serious discrepancy in depth that needed to be addressed. As is often the case, there were plenty of merits to Netball Australia’s decision.

According to the report, Netball Australia lost $7.2 million over the last two years and has bank debt totalling approximately $4 million. The debts are due to ...

Another said: “It was a board decision, but it was absolutely driven by Netball Australia CEO Kate Palmer. Netball Australia was banking on a big payday from the broadcast deal.” “The landscape of sport is very different and we have to start running netball like a business … there is a legacy left from past administrators,” she said. Netball Australia On The Brink Of Financial Ruin