Rhode skincare

Hailey Bieber fills us in on her long-awaited skincare line, which includes the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.

“I want to take the consumer feedback and really listen, understand how it was received, and apply it to the brand going forward.” But she says, “I don’t believe in oversaturating the market. New launches will happen “every few months, probably.” But don’t hold her to that: “I plan on being extremely transparent with our consumers. “Eventually, I would love to see it [in other retailers]. And then potentially, do our own brick-and-mortar, which would be amazing.” “I always talk about how it’s like the world of Rhode and everyone is welcome, and I want anyone and everyone to feel included,” she says. “I’m the type of person where, when it comes to developing these products, I will take feedback on the chin and apply it in a good way,” she says, adding, “I mean, sometimes I kick myself, like, I should have thought of that.” But she’s ready for what consumers—and the Internet—may have to say. “One really good moisturizer, one really good hydration serum, one really good lip product.” As one might expect from a supermodel, she likens the philosophy to how she dresses. “I really wanted it to feel like it’s as inclusive as I possibly could make it,” she says. “I tried to make it clear, I don’t think I invented that [term] or created this catchphrase in any way, shape, or form,” she tells BAZAAR.com. “I think that is a known thing in skin care.” Still, she’s fully leaning into the glossy aesthetic with Rhode. “I don’t want to go to bed without looking glazed, and when I think glazed, I just think of a glazed doughnut. “It’s not as thin as a serum, and it’s also not a moisturizer. But even if you have oily, acne-prone skin, hydration is a step that you shouldn’t skip.” The minimalist packaging is designed to feel gender neutral as well. But I want [the products] to work really well.”

Hailey Bieber's new Rhode skincare brand is finally here. See how to shop the moisturizer, serum and lip treatment now.

Meanwhile, there’s plenty more that Bieber, 25, is doing behind the scenes with her new brand. Bieber is also giving back, launching The Rhode Futures Foundation and committing to investing in and supporting 1000 women and their families by 2023. Launching with three items, Rhode is “dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare,” according to a statement from Bieber on the brand’s newly launched website.

Rhode by Hailey Bieber launched on June 15th. Here's everything we know about Rhode, from product reviews to why it's the celebrity go-to for dewy, ...

The last in the Rhode line-up, the restorative Peptide Lip Treatment comes in three variations – unscented, caramel and watermelon. A blend of shea butter, peptides, cupuaçu and babassu, the Rhode lip treatment hydrates and softens dry and dehydrated lips.Rhode Peptide Lip Treatment, $16 The ‘glaze’ refers to the wash of healthy sheen on the skin after application.

After months of teasing, Hailey Bieber has finally revealed her new beauty brand, Rhode Skincare. The model has debuted her "yummy" new line of products, ...

Bieber also appointed an advisory board with a cosmetic chemist and a dermatologist to help guide the brand’s formulations. There will potentially be some body care in the future. “I wanted it to be just go-to essentials,” she said.