At Kmart we are trialling facial recognition in a small number of stores for the limited purposes of safety and loss prevention (such as reducing refund fraud).
A recent consumer group investigation has found that three major Australian retailers have been utilising facial recognition technology without informing ...
“Our use is solely for the purpose of preventing threatening situations and theft, which is consistent with the Privacy Act. Mr McDowell said Bunnings informs customers that the software is in use and adequately complies with the current Privacy Act. The software captures an image of the customer’s face and stores the facial imprint on file to use for the customer’s future instore visits.
Australia's consumer advocacy group Choice identified three Australian retailers who use facial recognition to identify consumers. What are the privacy ...
Ideally, the images would be encoded and stored in a file that’s readable only by the algorithm specific to the device or software processor. Until then, consumers may try to avoid collection by donning hats, sunglasses and face masks. The news has stoked shoppers’ fears of how their image data may be used. But do consumers really know what this entails, and how or where their images could be used or stored? But facial recognition technology takes this a step further by matching our unique identifying information to a stored digital image. If you’ve seen the movie Minority Report, you’ll remember how Tom Cruise’s character John Anderton is identified through iris recognition to perform his duties, and later tracked with it when he’s a wanted man.
Three major retailers are at the centre of an investigation over a 'completely inappropriate use of technology' to record customers - with most shoppers ...
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The Choice report revealed that major Australian retailers Kmart, Bunnings and The Good Guys are using facial recognition technology in stores, ...
Big retailers are recording the "facial characteristics" of customers. Privacy experts are raising the alarm and CHOICE says they may be in breach of the Privacy Act. Bunnings, Kmart and The Good Guys are recording "facial fingerprints" of customers but companies say theft and safety concerns are behind the move, some experts have pointed to potential breaches of the privacy act.
Bunnings, Kmart, and The Good Guys are the three stores that CHOICE found to be using facial recognition technology to record customer information.
Nearly two thirds of respondents (65%) are concerned about stores using the technology to create profiles of customers that could cause them harm. The company surveyed 25 leading Aussie retailers about their use of the controversial technology and found that these three are the only ones to be doing so. “That leaves it pretty wide open. Facial recognition captures and stores unique biometric information like your facial features, which are as unique as a fingerprint. Stores may be using it for the purposes of security now, but down the road, they may also include terms of use that would say that they can use it for marketing purposes.” They also have this information laid out online, as Kate Bower, CHOICE consumer data advocate explained.