CADA

Mediaweek spoke to CADA head of commercial strategy, Andy Walsh, about what the launch has looked like and major brand partnerships.

64 Bars is one of those, they’re wanting to support young artists on their journey, but also wanting to make sure that there’s a unique Red Bull story in that.” It really gave us a strong talking point for on air content, but it was also quite easy to spread that across all of our channels “If you think about how we create our content, we’ve got experts in the field with our own talent, we’ve got an amazing creative team, and our job is to entertain that Gen Z audience. For Walsh, the key to connecting with them is through genuine interaction and meeting them where they are. Now we’re two months in and everything from the community feedback through to the growth that we’ve seen speaks volumes as far as the vision that we’ve had and the effort that we put into it. “But what I find more engaging, and I think relevant, is the comments and the participation.