Optus Sport

The move is likely to upset customers who joined Optus on the basis they could watch the English Premier League free of charge. They'll now have to pay ...

I think it’s a combination of [Kerr] and her colleagues being incredible athletes and the anticipation building into that amazing cultural moment next year [with the Women’s World Cup.” The telco currently allows non-phone or broadband customers to watch the EPL for a monthly fee of $14.99, and claims it has more than one million active subscribers to the Optus Sport app. We think at the base level, after six years of being free, [it] still represents very, very good value.” Dickens said the level of engagement and interest from Optus Sport viewers with the FA Women’s Super League was “off the charts” due to Kerr’s continued success and the overall increase in prominence of women’s football. “We’ve had a 17 per cent growth in subs in a year ... but in the Women’s Super League the growth has been over 150 per cent in engagement year on year. The most recent deal was estimated to be worth about $100 million a year for six years, which makes it one of the most lucrative sports rights deals ever clinched in Australia. It also ensured the survival of the Optus Sport product, which was likely to have been shuttered had the Premier League rights gone elsewhere.