MyDeal

2022 - 5 - 20

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Image courtesy of "Inside Retail"

Woolworths to take a majority stake in MyDeal (Inside Retail)

Woolworths Group has proposed to acquire 80.2 per cent of all shares in the online marketplace, MyDeal in a new agreement.

The deal – an all-cash consideration of $1.05 per share – values MyDeal at $271.8 million and is subject to customary conditions, including ACCC and court approval. Confirmation is expected during the third quarter and MyDeal will be delisted after the sale is complete. Sean Senvirtne, CEO and founder of MyDeal, and other key management will retain the balance of the shares and will continue to lead the business after the sale.

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Image courtesy of "Reuters"

Australia's Woolworths offers to buy majority stake in MyDeal.com (Reuters)

Australia's Woolworths Group on Friday offered to buy 80% stake in online retailer MyDeal.com , as it looks to take on major internet retail giants ...

Almost 60% of the shares being sold to Woolworths will be from MyDeal's Chief Executive Officer Sean Senvirtne's stake. Separately, its board also recommended shareholders to vote in favour of the buyout. Register now for FREE unlimited access to Reuters.com

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Image courtesy of "Motley Fool Australia"

Woolworths share price in focus on MyDeal acquisition proposal (Motley Fool Australia)

Woolworths has proposed to acquire a majority hold in ASX-listed retail marketplace MyDeal.com.au; The supermarket giant has offered MyDeal shareholders ...

Senvertne currently holds 47.3% of MyDeal shares and intends to vote the stake in favour of the acquisition. The addition of MyDeal to Woolworths Group represents a further step towards delivering a more holistic customer experience in food and everyday needs and materially expands our marketplace capabilities, especially in general merchandise. Woolworths CEO Brad Banducci commented on the news that could drive the company’s share price today, saying: The Woolworths share price could be in for a big day following news it’s planning to take an 80.2% holding in MyDeal. The Woolworths Group Ltd (ASX: WOW) share price is on watch on Friday after the company announced its intent to acquire 80% of online marketplace MyDeal.com.au Ltd (ASX: MYD). As of Thursday’s close, the Woolworths share price is $35.18.

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Image courtesy of "The Age"

'Why Deal?': Analysts query Woolworths' $250m MyDeal acquisition (The Age)

Market analysts have questioned retail giant Woolworths' acquisition of online marketplace MyDeal, invoking the company's past failures with hardware chain ...

MyDeal listed during the mid-COVID boom for online retailers, floating with a share price of $1 which rose to $1.71 shortly after listing, though quickly fell to trade well under its IPO price. Woolworths’ purchase will see the company compete with the likes of Kogan, Amazon and Catch. The company will also be de-listed from the ASX. Despite the concerns, Woolworths’ share price rose 1.7 per cent to $35.80 following the announcement. The move echoes a similar one made by rival Wesfarmers in 2019, buying online marketplace Catch for $250 million. MyDeal listed on the ASX in October 2020 and operates an online marketplace that sells a range of consumer goods including furniture, electronics, pet goods and kitchen appliances.

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Image courtesy of "Business News Australia"

Woolworths adds controlling stake in MyDeal to cart for $218 million (Business News Australia)

Woolworths (ASX: WOW) is looking to enhance its online marketplace offering by taking a controlling stake in e-commerce player MyDeal.com.au (ASX: MYD), ...

At a significant premium to the current trading price, Woolworths Group’s offer provides MyDeal shareholders with certainty of value and the opportunity to realise their investment in full for cash," Greenberg added. “The MyDeal Board has unanimously concluded that the Scheme represents a compelling outcome for our shareholders, customers, suppliers, and staff. As part of the deal, Senvirtne would walk away with more than $77 million after he sells 60 per cent of his current majority stake in MyDeal to retain just 18.9 per cent. The cash consideration of $1.05 per share represents a highly attractive premium to current trading levels and a premium to the IPO price." “I am excited to retain a significant and continued interest in MyDeal and to lead the business through its next stage of growth to become Australia’s leading marketplace. The proposal, backed by MyDeal’s board including founder and CEO Sean Senvirtne, gives the company an equity value of $271.8 million, and at $1.05 per share represents a major premium for shareholders of 62.8 per cent to yesterday’s closing price.

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Image courtesy of "The Australian Financial Review"

Woolworths lobs $243m bid for MyDeal.com.au (The Australian Financial Review)

The grocery giant has lobbed an offer for an 80 per cent stake in the online marketplace via a scheme of arrangement for cash of $1.05 per share, ...

He has also granted Woolworths a call option over 19.9 per cent of his MyDeal shares. Carrie LaFrenzhas more than 10 years' experience as a business journalist having previously covered healthcare, retail/consumer goods, industrials and agribusiness. The deal was dropped in January, leaving Wesfarmers to take control. Connect with Carrie on The MyDeal platform hosts about 1900 vendors offering more than 6 million products in categories such as furniture, homewares and garden. MyDeal shares jumped 55.8 per cent to $1 each on Friday after the offer. EziBuy was purchased only three years earlier under Grant O’Brien. Mr Senvirtne, who holds a 47.3 per cent stake in MyDeal, said he would vote in favour of the transaction, which got the board’s unanimous recommendation without a superior proposal. Mr Senvirtne said the team was excited by the opportunity to partner with Woolworths, which would help support the growth of its retail platform by accessing the group’s capabilities across e-commerce, supply chain, retail and loyalty. “The addition of MyDeal to Woolworths Group represents a further step towards delivering a more holistic customer experience in food and everyday needs and materially expands our marketplace capabilities, especially in general merchandise,” Mr Banducci said in the statement. When Mr Banducci took over as chief executive in 2016, he not only cut the ill-managed expansion into home improvement with Masters, he sold the EziBuy online business and wrote off the asset to the tune of $300 million. Supermarket giant Woolworths Group has offered to buy the 80 per cent stake of Mydeal.com.au not owned by its management, lifting the online marketplace’s value – including its debt – to $243 million.

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