Ulta Beauty sent out an email for a Kate Spade perfume on Sunday and accidentally referred to the designer's suicide. Ulta's message to customers said, ...
We apologize to the Spade family, our Kate Spade New York brand partners and to our guests. “Kate suffered from depression and anxiety for many years. Not only did I get a metric f—k ton of emails all night, but the headline was BULLS—T. Ulta gives no care to the mental health community, Kate Spade or her family. As May marks Mental Health Awareness month, another noted, “Kate Spade was amazing and an icon. Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products. “Ulta Beauty recently sent an email featuring Kate Spade New York fragrance with an insensitive subject line and for this, we sincerely apologize,” the rep said.
Beauty brand Ulta sent out a marketing email with the subject line 'Come hang with Kate Spade.' The designer who founded the label died by suicide in June ...
Your lack of attention to detail is sad at best, negligent and hurtful at worst. 'Kate suffered from depression and anxiety for many years. There were personal demons she was battling.' There are the things a thoughtful content team works on. Yet another called it 'awful,' writing: 'Kate Spade was amazing and an icon. Tone can vary + each brand should have a glossary of terms. 'The @ultabeauty email tonight is the perfect example of how key style guides are. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Is this some kind of sick joke? 'I cannot believe I got this email today. On Monday morning, beauty retailer Ulta sent out a sales email to subscribers with the subject like: 'Come hang with Kate Spade' On Monday morning, beauty retailer Ulta sent out a sales email to subscribers with the subject like: 'Come hang with Kate Spade.'
Ulta Beauty apologized for an email that insensitively referenced Kate Spade, the designer who killed herself in 2018.
On Sunday evening, Ulta issued an apology to customers, brand partners and the Spade family, noting that the subject was a result of human error. “Mental health is a very serious, important issue in this country, and not something we would ever take lightly,” the statement read. Ulta Beauty is receiving backlash following an email the retailer sent this week referencing deceased designer Kate Spade. The subject line of a message that went to customers on Sunday read, “Come hang with Kate Spade”—a word choice that appeared to allude to Spade’s suicide by hanging four years ago.
Ulta Beauty has issued an apology after an email was sent to customers inviting them to "hang" with late fashion icon Kate Spade, who died by suicide in ...
"And it was certainly not reflective of the deep respect we have for Kate Spade, her family and the kate spade new York brand and brand teams. Mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests as this mistake may have implied otherwise. “We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. Thank you for understanding as we strive to do better." We are working internally to ensure something like this never happens again." "An ignominious start by demonstrating the carelessness people tend to have around this topic."
Spade, a fashion designer and the founder of the "kate spade" brand, died by suicide in 2018.
“We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. We are working internally to ensure something like this never happens again.” “In an email we recently sent featuring the kate spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry,” the emailed apology began.
Ulta Beauty Inc. is apologizing for an “insensitive” email it sent to customers advertising a Kate Spade fragrance.
Retailer Ulta Beauty apologized Monday after it emailed customers to say "Come hang with Kate Spade" as part of a promotion for the luxury brand, whose.
"Mental health is a very serious, important issue in this country, and not something we would ever take lightly," she said. "At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm." The apology praised Kate Spade New York for "the joy it brings to the beauty and fashion industries."
Ulta Beauty has apologized for the email with an "insensitive subject line" sent Sunday that caused backlash from shoppers.