Omega x Swatch

Australians are going totally mad for the new 'MoonSwatch', with queues for the collaborative watch in Sydney reaching insane lengths.

The bright yellow of the ‘Mission To The Sun’, the warm red of the ‘Mission To Mars’ and the pastel blue of the ‘Mission To Uranus’ are particular highlights. Yes, they have a quartz movement and the subdials are arranged differently, but it’s still clearly a Moonwatch. Breitling and Rolex’s boutiques are just across the street, too.

Photo Report MoonSwatch Madness! Huge Lines Form Around The World On Omega x Swatch Launch Day. The hottest watch of the year dropped Saturday, and HODINKEE was ...

Police officers were on site to keep as much order as possible as fans waited and snapped photos of the new MoonSwatches. But before I close out this chapter of the MoonSwatch mythology, I have to give a shoutout to Zhao Daviddy, one of the first in line in Times Square who waited all night to pick up his Mission to Uranus. Good for you, buddy. Miami is always nothing short of a fun scene and the line at the Lincoln Road store was packed full of great watches, smiles, and more than a handful of happily newly-minted MoonSwatch owners. In fact, with the time difference, they had ample notice of what the crowds would look like ... and went anyway. Some of the new MoonSwatch owners had put in serious work just to be there. I was able to make my way inside the store and witness the lucky few, who'd spent all night in the city's brightest and loudest neighborhood, enter the inner sanctum – two groups at a time. Sure, they're light, basically plastic, and come fitted to a Velcro strap – but boy if they don't ooze charm by way of the classic Moonwatch design ethos. I spent the morning in Times Square to see just how many people would show – and it far surpassed my expectations. It's worth noting that this isn't the last we'll see of the MoonSwatch. It's not limited, and it's really not even sold out. In Melbourne, the watches apparently sold out in under 10 minutes and the police were called due to heavy crowds. In Toronto, more than a thousand people lined up, stretching three city blocks, in the cold and the rain, just to get their paws on this BioCeramic chronograph. Cops also showed up in Singapore to handle the many eager future MoonSwatchers. London had to call off its proceedings due to health and safety concerns.